consumer trends
the National Marketing Institute,
four out of fi ve people say they’re
still buying green products and ser-
vices today, which sometimes cost
more, even in the midst of a reces-
sion. More than two thirds say they
will select green over traditional:
“if it works.” The bottom line? Con-
sumers want value, price and perfor-
mance with a nod toward creating a
more sustainable environment.
Single-Purpose Gardening
Is Out… Multitasking Is In
From California green build-
ings to New York high-rises, living
(green) walls are allowing people
even in cramped urban apartments
to use a greater range of plants.
Roofs are no longer just for parties:
Green roofs are springing to life
in cities and small towns, trans-
forming barren space into lush
gardens that help cool buildings,
(Clockwise from top left) Organic soils and
absorb rainwater, fi lter pollutants
other supplies, community gardening plots,
and create wildlife habitats. Rain
green roofs and edible gardening are all trends
barrels and rain gardens remain in the works for 2010.
popular as people seek ways to con-
serve water, reuse and recycle. Busi-
nesses and homeowners are setting
Suzi McCoy is founder and president
up rain gardens that collect runoff
of the Garden Media Group, a public
from buildings and landscape and
relations fi rm serving the “green”
helps absorb polluted runoff that
and outdoor living industry. She
threatens waterways.
can be reached at susan@garden
From the look of things, Amer-
mediagroup.com. For a complete
ica’s seeing green as we all plant
GMG 2010 Garden Trends report,
something for our future.
GPN
visit www.gardenmediagroup.com.
10 GPN 2010 Digital Resource & Buyers Guide www.gpnmag.com
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