FrnullncHInullE BunullInEnullnull EcOnOnullIc OutlOOnull Bnull BunullInEnullnull lInEnull 2010

For more information,
Employment  Output (Billions of 
Establishments 
contact IFA at 202/628-8000
  
(Thousands)  dollars) 
or email ifa@franchise.org.
Percent  Percent  Percent 
change  change  change 
Business Lines  Amount  over  Amount  over  Amount  over 
prior  prior  prior 
year  year  year 
                 
Automotive 
38,340  1.8%  182  0.4%  $36.4  2.2% 
Commercial and Residential Services 
57,007  0.3%  230  ‐0.9%  $38.2  1.5% 
Quick Service Restaurants 
192,827  3.1%  3,343  0.8%  $203.6  3.2% 
Table/Full Service Restaurants 
48,609  2.1%  1,066  0.4%  $64.0  2.3% 
Retail Food 
70,722  2.4%  853  0.7%  $67.5  2.3% 
Lodging 
31,827  ‐0.8%  627  ‐2.4%  $62.7  1.8% 
Real Estate 
41,630  3.0%  160  1.3%  $22.8  1.4% 
Retail Products and Services 
88,312  2.3%  577  0.6%  $50.5  2.5% 
1501 K Street, N.W., Suite 350
Business Services 
231,669  1.7%  1,420  0.1%  $189.6  2.6% 
Washington, DC 20005
Personal Services 
100,151  1.8%  1,101  0.7%  $132.8  4.4% 
Phone (202) 628-8000
Total  901,093  2.0%  9,558  0.4%  $868.3  2.8%  Fax (202) 628-0812
           
www.franchise.org
Source: PricewaterhouseCoopers.

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HInullE BunullInEnull lEnullEr nullurnullEnull
nullnullanchise nullsiness leader survey conducted by the international nullanchise nullsociation in nullvember nullnull found that
franchise enullcutives are more optimistic about the year ahead.
Business leader outlook Unit growth 2010
Outlook for U.S. Economy
Franchise Unit Outlook
51.3
36.3
Increase ‐ 6% or more  40.1
Be6er 
24.6
41.9
Increase ‐ less than 6%  45.5
43.1
About the same 
15
21.7
2009 Survey 
Stay About Same 
0
2009 Survey 
2008 Survey 
5.6
2008 Survey 
5.6
Decrease ‐ less than 6%  12.6
Worse 
43.7 1.3
Decrease ‐ 6% or more  1.8
0  10  20  30  40  50  60 
0  10  20  30  40  50 
Source: IFA Franchise Business Leader Survey, November 2009
Source: IFA Franchise Business Leader Survey, November 2009
 nullore than half nullnullnull.nullnullnull of survey respondents say the null.s. economy  nullranchise business leaders are less optimistic about their ability to
will be better in nullnullnullnullnull compared to only one nulluarter nullnullnull.nullnullnull of survey develop new units in nullnullnullnull than they were a year anullo - nullnullnull enullpect
respondents from the nullovembernull nullnullnullnull survey. unit increases compared to nullnullnull in the nullovembernull nullnullnullnull survey.
2010 system-wide same store sales
Employment
U.S. Same Store Sales Outlook
U.S. Employment Outlook
18.1
Increase ‐ 6% or more  24.6
16.7
Increase ‐ 6% or more 
24.1
54.5
Increase ‐ less than 6%  43.7
51.2
Increase ‐ less than 6%  57
23.1
Stay About Same  2009 Survey 
27.4
0
Stay About Same 
0
2009 Survey 
4.4 2008 Survey 
2008 Survey 
Decrease ‐ less than 6%  25.7
4.8
Decrease ‐ less than 6%  16.5
0
0
Decrease ‐ 6% or more 
6 Decrease ‐ 6% or more  2.5
0  10  20  30  40  50  60 
0  10  20  30  40  50  60 
Source: IFA Franchise Business Leader Survey, November 2009
Source: IFA Franchise Business Leader Survey, November 2009
 nullarly three-nullarters nullnullnullnullof survey respondents enullect same  Half of the franchise business leaders surveyed enullpect
store sales to increase in nullnull. less than nulle percent enullect any employment levels to stay about the samenull while nullnullnull say they
decreases in nullnullnullcompared to almost one third nullnullnullnullof survey plan to increase employment.
respondents in the nullvembernullnullnull survey.
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