HigHligHts of the
2010 Franchise Business
Economic Outlook
HIgHlIgHtnullOF tHE rEnullOrt
nullnullnullnull nullnull
IntrOductIOn
null the nulls. economy starts to recovernullfranchised small businesses continue to strunullle due
the 2010 Franchised
to low consumer connullencenullhinull unemployment rates and tinullt credit markets. the 2010
Business Economic Outlook
Franchise Business Economic Outlooknullprepared by Pricewaterhousenullopers llP for the inullnull
nullucational nullundationnullforecasts a slow recovery with marnullnal increases in the number of
projects key national-level
establishmentsnullemployment and economic outputnullthe nulloss value of nullods and services a
economic measurements of
business produces.
business format franchises.
the report was prepared by
 Estanullishmentsnull nullom nullnull to nullnullnullthe number of business format franchise
Pricewaterhousenulloopers
establishments increased on averanull by nullnullpercent per year. Pwnullestimates that the
nullPwnullnull for the international
nullowth in the number of establishments from nullnullnullnullnullwas virtually nullt nullnullnullpercentnull
nullranchise nullssociationnulls nullinullnullnull
the forecast for nullnull is nullnullpercentnullfor a net increase in number of establishments of
nullducational nulloundation and
nullnullnull units.
presents Pwnullnulls forecast for
establishmentsnull employment  nullnullnull nullom nullnull to nullnullnullbusiness format franchises enullerienced an averanull annual
and economic output for increase in employment of nullnullpercent. in nullnullnullemployment decreased nullnullpercent for a
nullnull business lines in which net loss of nullnullnullnulljobs. in nullnullnullPwnullpredicts employment will increase nullnullpercent for
franchisinnull is prevalentnull a net increase of nullnullnull jobs.
• nullick service  Outnulltnull nullom nullnull to nullnullnullbusiness format franchises enullerienced an annual averanull
nullstaurants nullowth of nullnullpercent in economic output. growth slowed in nullnullnullnullnullto a nullnullpercent
increase in economic output. in nullnullnulleconomic output declined nullnullpercent for a net
• tablenullull service loss of null.nullbillion. in nullnullnullPwnullestimates that output will increase nullnullpercent for a net
nullstaurants nullin of nullnullnullbillion.
• nulltail nullod
FrnullcHInullE BunullInEnull EcOnOnullIc OutlOOnull 200null2010
• lodnullnnull

Average annual percent change
• nullal nulltate
2007 2008 2009 2010 2008/2009 2009/2010
Establishments 847,244 883,984 883,292 901,093 -0.1% 2.0%
• nullsiness services
Employment 9,8null 9,931 9,null2 9,null8 -4.1% 0.4%
(Thousands)
• Personal services
nulltput (nullllion null02.9 nullnull.4 null44.7 nullnull.3 -0.7% 2.8%
• nulltomotive
onulldollanull)
Source: PricewaterhouseCoopers.
• nullmmercial and
nullsidential services
dIFFErEnt EFFEctnullnullItHIn EnullH BunullInEnull nullctOr
• nulltail Products and
 Outnulltnull nulll null franchise business lines enullmined in the report are enullected to see
services
increases in the amount of economic output with Personal services null.nullpercentnull nullick
service nullstaurants null.nullpercentnulland nullsinesses services null.nullpercentnullforecast to see
the report does not include
the larnullst percentanull increases.
estimates for product
distribution franchises such
 nullnullnull lodnullnnullnullnullnullpercentnulland nullmmercial and nullsidential services nullnullnullpercentnullare
as automotive and truck
two sectors enullected to see declines in employment. the larnullst percentanull increases
dealersnull nullasoline service
in jobs are enullected in nullal nulltate null.nullpercentnull nullick service nullstaurants null.nullpercentnull
stationsnull and beveranulle
nulltail nullod null.nullpercentnulland Personal services null.nullpercentnull
bottlinnull.
 Estanullishmentsnull lodnullnnullnullnullnullpercentnullis the only sector enullected to enullerience a
decline in the number of establishments. the sectors predicted to enullerience the larnullst
percentanull increases in the number establishments include nullick service nullstaurants
null.nullpercentnull nullal nulltate null.nullpercentnull nulltail nullod null.nullpercentnulland nulltail Products and
services null.nullpercentnull
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