THEATRE, CULTURE
& THE ARTS
In 1780, Mr Keith and Mr Prowse ran a musical London’s legendary West End theatre shows
instrument business in Berkeley Square. Their continue to be popular for groups of all sizes, with
business flourished, as did London Theatre. This an ever-growing list of Hollywood stars treading the
was before the days when you could reserve a boards. A night out at the theatre with Keith Prowse
theatre seat. Mr Keith and Mr Prowse’s customers will be a memorable one; guests can enjoy in-
asked if they could send their ‘boys’ down to theatre hospitality, treat themselves to dinner in a
the theatre to sit in the seats until the clients fine restaurant nearby, or stay at a luxury hotel just
themselves arrived. It wasn’t long before the pair around the corner. All packages include a top-priced
thought that there must be an easier way. seat for one of the best shows.
There was... They persuaded theatres to number Keith Prowse also offers hospitality for the world’s
their seats and so the idea of the theatre ticket most famous ballets and operas held at Covent
was born. Mr Keith and Mr Prowse naturally Garden’s Royal Opera House and Cirque du Soleil’s
ensured that they reserved the best seats for their performances at the Royal Albert Hall, providing
customers and today, Keith Prowse still do! memorable entertainment of the highest quality.
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