National Minority Franchising Initiative


THE DEFINITIVE DIRECTORY OF OVER 500 FRANCHISES ACTIVELY SEEKING AND SUPPORTING MINORITY FRANCHISEES


If your organization is committed to recruiting minorities and maximizing business opportunities in underserved markets, we invite you to join the Initiative at no cost.


The National Minority Franchising Initiative (NMFI) is the premiere organization dedicated solely to bridging the opportunity gap that exists between franchisors and potential franchisees in minority communities. The Initiative takes a multi-faceted approach to raising franchise awareness in target markets by delivering high-quality, readily accessible products in the areas of publications, electronic media, education, consulting, training and strategic partnerships.


MinorityFranchising.com


The Initiative’s website, MinorityFranchising.com, provides a searchable directory (6 custom sorts) of more than 500 franchisor profiles. Leads will be generated through the Franchise Info Expediter™ lead generation system and sent directly to the franchisor.


The site also prominently displays the logos of NMFI sponsors, as well as articles written by sponsors.


NMFI Articles


The National Minority Franchising Initiative authors two high-profile articles -- “The Top 25 Franchises for Minorities” for PODER Enterprise magazine and “50 Top Franchises for Minorities” for USA Today. These undoubtedly provide a great deal of free exposure to those franchisors selected for inclusion. Inclusion is open to any franchisor with greater than 50 operating units and which has done an exceptional job of supporting the inclusion of


minorities. There is no cost to be included in the articles.


PickThePerfectFranchise.com QUALIFIED LEAD GENERATION WEBSITE


Your World Franchising participation entails automatic inclusion on PickThePerfectFranchise.com. The primary objective of this website is to ensure that franchisors can “pre-select” the type of prospective franchisees they want to attract and to whom they are prepared to commit time, expense and energies. Unlike other lead generation sites that have no real self-screening mechanism, PickThePerfectFranchise.com makes website visitors specify their interests, experience and financial wherewithal before a list of relevant franchisors is presented. To the extent that a visitor’s “profile” is in concert with your specified needs, your detailed franchisor profile from WorldFranchising. com is made available to them. If they wish to proceed, then they can formally request additional information.


The end result is that you only receive requests for follow-up from prospective franchisees who have been pre-screened. If you are only seeking franchisees in specific states or provinces, the system will preclude inquiries from outside those specified states. If you only want franchisees who are interested in multiple units, it will eliminate franchisees only interested in single units. If you only want to entertain inquiries from prospective franchisees who are prepared to start their system within 6 months, it will eliminate inquiries from those who expect to take more than 6 months.


In short, you receive inquiries only from those individuals who meet your specific screening criteria. No telephone tag or marketing materials sent to clearly unqualified leads. No wasted time. No wasted money.


PickThePerfectFranchise.com provides an additional venue in which to promote your franchise and generate qualified leads. Set your specific screening criteria and receive requests only from prospective franchisees who meet your specified needs.


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