WorldFranchising.com NEW FEATURES IN A USER-FRIENDLY INTERFACE


THE MOST COMPREHENSIVE AND UP-TO-DATE WEBSITE ON FRANCHISING —


WorldFranchising.com lists detailed profiles on nearly 900 North American franchisors. The profiles are sorted by five search criteria — Alphabetical, Industry Type, Average Total Investment, Average Franchise Fee and Total Operating Units — for easy comparison.


LISTING INCLUDES: Your detailed company profile, taken from an exhaustive 47-point questionnaire, includes data such as background information, captial requirements, level of training, franchisee evaluation criteria and areas of geographic expansion Your 4-color company logo providing brand recognition of your company and allowing visitors instant access to your franchise system Website profile updates throughout the year at no cost Access to franchisees via the Franchise Info Expediter™, an online lead generation program that gathers critical personal information from potential franchisees and allows you to contact qualified individuals who are truly interested in your franchise system


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Bond’s Franchise Guide THE DEFINITIVE ANNUAL DIRECTORY OF NEARLY 900 FRANCHISES


Bond’s Franchise Guide (20 editions published to date), considered by many to be the “bible of the franchising industry,” provides detailed profiles of approximately 900 North American franchisors, as well as leading franchise consultants, attorneys and service providers. The Guide is the only franchise directory marketed in the book section, rather than the magazine and periodical section, of major bookstores. We anticipate 7,000 – 10,000 copies of The Guide will be sold through bookstores, library sales, franchise shows, online bookstores (10 major franchise websites will promote the book), outplacement firms and direct mail.


LISTING INCLUDES:


• Your detailed company profile in the upcoming Edition of Bond’s Franchise Guide • Your black/white company logo in the Guide • A complimentary copy of the Guide (retail $34.95) upon publication


KEY FEATURES:


• Nearly 900 franchisor profiles ~ 750 American franchisors ~ 100 Canadian franchisors • Profiles of franchise consultants and service providers • 29 distinct industry types • Detailed statistics by industry type and subsector


• Direct comparability between franchise listings • Attorney Listings


• Consultant / Supplier Listings • All new data every edition • 448 pages


ESTIMATED READERSHIP:


Average Household Income: $85,000 Liquid Capital Available to Invest: $400,000 Investment Timeframe: 86% Plan to Invest Within 2 Years


Education:


College Graduate: 79% Advanced Degree: 18%


Age:


18-25: 4% 26-35: 12% 36-45: 41% 46-55: 32% 56+: 11%


Gender:


Male: 65% Female: 35%


REVIEWS:


“This first-step resource should guide budding franchisees directly to the company of their dreams. An important book. Highly recommended.” — Library Journal


“The most comprehensive volume for potential franchise investors on the market.” — The Book Reader


“As a reference source, Bond’s book is exceptional. For those individuals contemplating a franchise purchase, it should be mandatory reading. Recommended for all library business collections.” — Reference Book Review


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