9th NOVEMBER 2009 PP 01-12 TO USE.e$S:Layout 1 4/11/09 10:58 Page 6
> > I N D U S T R Y N E W S
S N I P P E T S
D E A L E R S U P P O RT
CANONCASHBACK
Consumers who purchase the Canon
BOGEN GIVEAWAY:
PowerShot G11 promotional box
before 31st Jan 2010 can use the
“DRIVING CONSUMERS INTO STORES”
voucher booklet in the box to claim up
to £150 cashback on PowerShot G11
Bogen Imaging is hoping to direct than ever before, given the economic consumers into dealers' stores in the run
accessories including the Speedlite
customers through its stockists' doors issues we’ve all been affected by up to Christmas."
270EX, 430EX II and 580EX II; Macro
with a giveaway. Customers purchasing throughout the year," say Bogen. " It’s National Geographic’s Walkabout
Twin Lite MT-24EX; Macro Ring Lite
any Walkabout satchel, backpack or well known that when times are tough, photo bag collection is designed for
MR-14EX; Speedlite Transmitter ST-E2;
tote from the National Geographic people will generally buy into brands style plus protective accommodation for
Speedlite Bracket BKT-DC1; Remote
Walkabout range of bags will receive a they recognise and trust, and are less kit, in a grey colour the range is
Switch RS-60E3 and the specially
free National Geographic Tundra likely to trial/adopt unknown or designed to blend in to the crowd, not
designed Waterproof Case WP-
Monopod, RRP: £29.95. newcomer brands ...We’re in a good advertise valuables. The Tundra
DC34. Claims must be received by
"The promo is designed to “add value” position to be market leaders through Monopod is designed for low light
31st March 2010. Canon is also
which is more important this Christmas the season, and we’ll be actively driving shooting, travel or sports photography.
offering cashback on the Super Zoom
range: customers purchasing before
R E C E S S I O N WAT C H
Christmas can claim £50 on the
PowerShot SX1 IS and SX20 IS, £40
BEST CONSUMER CONFIDENCE FOR 18
on the PowerShot SX200 IS and £30
on the PowerShot SX120 IS.
MONTHS
positive about job prospects and their tangible change in the mood of the
own finances. nation, however, we were cautious as
Attitudes towards spending on quite often when economies rise out
GLIMMER AMONG Consumer confidence has risen to its discretionary items are more positive of recession there can be false starts,
THE GLOOM highest level for 18 months but major now with fewer people feeling ‘not so blips. This latest poll shows that the
Overall shop price inflation was zero job fears remain. The latest Consumer good’ (down 6 points since April to 41 confidence of the nation continues to
in October after two consecutive Confidence Index by market research per cent) and more people feeling that improve.”
months of deflation. Stephen company Nielsen and the British now is a ‘good’ time to buy the things British Retail Consortium Director
Robertson, British Retail Consortium Retail Consortium, shows an increase they want and need. (Up 5 points since General Stephen Robertson agreed:
Director General, said: “This is a to 75 - a ten point gain on the all- April to 31%). “There’s no question the general
great time to be a customer. Overall time low of 65 we saw in April. Justin Sargent, Managing Director at mood of customers is better than a
shop prices are no more than they That is still weak compared with the Nielsen said: “When we saw year ago, when conditions were dire,
were a year ago. Christmas is lining figures two and three years ago but confidence pick up between April and but improvement has been slow so
up to be a punch-up between reflects slightly more people feeling June we felt there was a definite and far.”
retailers as they battle it out for
market share. Customers can reap
S TA F F T R A I N I N G
the benefits from all the promotions
and discounts.”
Mike Watkins, Senior Manager,
PANASONIC FOCUS ON PRODUCT
Retailer Services, Nielsen comments:
“The latest data seems to show that
KNOWLEDGE
shop prices have now stabilised
which will help shoppers as they plan “The better informed our shop staff are,
their budgets.” the more easily our customers can make
their purchasing decisions”, says
Andrew Denham, Marketing Director at
PENTAX CASHBACK Panasonic UK. Panasonic is placing an
ON WHOLE RANGE emphasis on the benefits that staff
Pentax has launched a knowledge can bring to their
cash back promotion distributors, and it is with this in mind
valid on the whole that they recently announced the launch
range of Pentax of a completely new initiative called
products throughout simply ‘It’s Go Go Go’. It’s a phrase
the seasonal period. synonymous with legendary F1
Consumers will be commentator Murray Walker, and
eligible for £50 indeed, It’s Go Go Go is an online game
cashback on purchases of £650; which has a strong motor racing theme
£100 cashback on purchases of and even has the man himself asking ‘lap time’ and the quickest lap times can all, each player inputs their five most
£1,000; £150 cashback on many of the questions. Players log onto win some outstanding prizes. The game recent sales to generate the most
purchases of £1,500 and £250 itsgogogo.co.uk, to see who can answer is open to all retail staff who sell relevant questions. Camera sales get
cashback on purchases of £2,000 if five product knowledge questions in the Panasonic products, from the biggest camera questions and so on. There’s the
they buy before 15th Jan 2010. shortest time. The total time taken to plasma screens to the smallest digital opportunity for players to take ‘practise
answer the five questions is the player’s cameras, and to make the game fair to laps’ before they race!
06 PIXEL
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16