9th NOVEMBER 2009 PP 01-12 TO USE.e$S:Layout 1 4/11/09 10:46 Page 1
D I G I TA L : P H O T O : V I D E O : N E W S
VOLUME 21 NUMBER 34 9TH NOVEMBER 2009
D E A L E R S U P P O RT
S N I P P E T S
“STEERING SALES TOWARDS
BEST BUY:
70 UK STORES
INDEPENDENTPHOTOSPECIALISTS”
BestBuyplanstoopen70ofits
megastoresintheUKoverthe
SWAINSSUPPORTSDEALERSWITHANOTHERPHOTOGIFTGUIDE
said,“Werecognisetheimportanceof
nextfiveyears,employingaround
IndependentPhotoSpecialiststothe
100peopleineach,accordingto
SwainsisreleasingtheAutumn/Winter period.Itwillbedesignedtorivalthose futureofourindustry.Theirexpertise
latestreports.Thestores,half
12pagePhotoGiftguide,featuring21 producedbynationalmultipleretailers andpersonaltouchisinvaluableto
controlledbyCarphone
specialoffersfromleading withafreshnewlookandanewname, consumersatatimewhentheyarefaced
Warehousearetostartrollingout
manufacturersincludingGE,Epson,HP, ‘PhotoStyle’,toreflectitstarget withsomuchchoice–theyareableto
inspring2010:it’sthoughtthe
Nikon,Fujifilm,Olympus,Sony, audience.PhotoStylewillreach sellnotonlythesausagebutalsothe
firstsitestoopenwillbe
Panasonic,Casio,JVCandKodak. 500,000homeswith47,500copies sizzle!WithPhotoStylewewillhelp
SouthamptonandThurrock,and
Manyoftheseofferswillbeexclusiveto suppliedto336independentphoto steercustomersintotheirstoresthrough
thatemployeeswillbetrainedon
IndependentPhotoSpecialistsvia specialistsforin-storedistribution,plus competitivespecialoffersthatare
thelatesttechnologyviaan
Swainsandallwillbesupportedwitha insertsinTVTimes,MarieClaire, Stuff, exclusivetotheIndependentchannel.”
‘academy’programme.
posterforin-storedisplay.Theguide T3andAmateurPhotographerduring
willincludeafulllistingofall NovemberandDecember.
participatingstorestohelpincreasefoot Commentingonthenewguide,Danny
fallduringthelucrativeChristmas Williams,MarketingDirectorforSwains,
C A M PA I G N
KEVINSPACEYTOSTARIN
OLYMPUSTVCAMPAIGN
HOLLYWOODSTARFRONTSANEWTVCAMPAIGNFOR
OLYMPUSUKIN5COMMERCIALSFORTHEPEN
ThefirstshowingwillbeonITVduring Olympusasthebrandtoaspireto.
thelaunchepisodeof“I’maCelebrity Thesephotographsweregrabbed
GetMeOutofHere.”onMon16 duringtheshootinNorthLondonatthe
Nov.butPixelwillsoonberevealing endofOctober. Thespotsaredirected
alinktoviewtheadsonline,along byDuncanJones,sonofrocklegend
withmoredetailsofthescheduleand DavidBowie,whohasbeeninthe
campaign. Spaceyportraysaman industryheadlinesrecentlyforhis
whowantsmorefromhis criticallyacclaimedfilmMoonwhich
photographythantouristsnapsbut comesoutonDVDthesamedayasthe
doesnotwantallthe“geeky”kitoften adbreaks.Fournationalpressadsthat Oscars,beeninnumerousmemorable inTheMenWhoStareatGoats
associatedwithsocalledserious borrowsomeofthedialoguewill filmsincluding:TheUsualSuspects, alongsideGeorgeClooney.Nextissue
photography.Thecreativeisdesigned supporttheTVadsduringNovember AmericanBeautyandL.A.Confidential wewillberunningacompetitionto
tohighlightthenewcategorycreated andDecember.Filmbuffsmayknow andcurrentlyrunstheOldVicTheatrein win100DVDssoswotuponyour
bythePENcameraandtoshow thatSpaceyhasalreadywontwo London.Hecanbeseenincinemasnow Spaceytrivia…
INSIDE: SOAPBOX AND COMMENT PG 3 BEHIND THE COUNTER PG 8 REVIEW ROUND UP PG 10
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16