V o l u m e 2 0 0 9 , I s s u e 8 Page 4
O N T H E I N S I D E R
REALTY WORLD
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Postcard Marketing System
A simple way to maintain your Direct Marketing program. You can email these postcards to Prospects or Clients ~
or print them on high-quality postcard paper right in your office. Check them out on the Insider!
Please include the Region Office on your mail list so we can see your postcards! The address is:
Maurice Johnson
REALTY WORLD
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- THE CAROLINAS
PO Box 5887
Pinehurst, NC 28374
TO SEND A POSTCARD BY EMAIL
Open a new email and address to the selected recipients.
Log on to The Insider and go to the Postcard System.
Follow the path to select the postcard that you want to send by
email.
Click on the “Web/Email” link to open the postcard.
Right click in the middle of the postcard and choose “copy”
Open the email message, put the cursor in the body of the email,
right click, and choose “paste”.
You may add text below the postcard or above the postcard.
When sending Postcards by email, please remember that you must be
in HTML format. Open your email browser, go to the “tools” menu,
click on Options, then the “mail format” tab. Choose HTML.
It is recommended that you create a new folder in your email browser
contact folders for these postcards once you have selected the ones
you want to send at various times, i.e. Just Listed, Holiday cards,
FSBO cards, etc. The postcard can be saved in a folder called “RW
email Postcards” in the “My Pictures” folder. You can easily send the
postcard the next time without logging onto The Insider.
TO SEND A POSTCARD BY REGULAR USPS MAIL
Log onto The Insider and click on the Postcard System. Follow the
path to find the postcard that you want to mail, either standard or
jumbo. Open the card.
Right click in the middle of the postcard and choose “save as” to a
folder in “MY PICTURES” Please be aware that these are high |
resolution images with large file sizes and will take a lot of disk space.
Therefore, you may eventually save them to an external CD rom or
another archiving device.
Insert the saved postcard in the label function of your Word
Processing software.
Print on Perforated Card Stock.
Create the reverse side of the postcard, in your Word Processing
program, allowing for the mailing label. Insert your photo and type in
your contact information.
Turn your postcards over and print this information on the back side.
My Documents\RWTC\Newsletters\2009\March 2009
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