19TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 14/10/09 13:53 Page 6
P I X E L L I V E P I X E L L I V E
THE END OF FAKE WHAT’S NEW ON
REVIEWS? PIXEL LIVE
and,surprisesurprise,alotofanger
directedatDixons! Soifyoulike
stirringupdebatesorjusthavinga
Leadingconsumerelectronics YoudoloveyourJessopsgossip,don’t gossip,comeandjoinusonPixelLive–
manufacturerswillnowpublishonly you?It’sbeenthetoptopicofouronline www.pixellive.co.uk.
genuinecustomerreviewsontheirweb discussionsforawhile,alongwith Signinguptakesafewsecondsand
sites–bothgoodandbad.Canon, rantingatreps(orthelackofthem), informal,anonymous(ifyoulike)
Kodak,Samsung,Nikon,Sony, bashingsomebrandsandpraisingthe postingallowsyoutohaveyoursayon
Olympus,Panasonicandmorehave productswhichmakeyouthebest theindustrywherethetradeandPixel
partneredwithReevoo profits.Ourforumregularswere magazinearelistening!
www.reevoo.comtosupplygenuine Whenashopperpurchasesanitem wonderingwhereallthenewfaces
customerreviewsfortheirEuropeane- fromaReevoopartnerwebsite, were,becauseit
commercesites.Whenconsumersgo Reevoosendsaco-brandedemailto seemslikequitea
directlytotheReevoosite,digital thepurchaserinvitingthemto fewpeoplehave
camerasarethefirstquicklinkfor completeaquestionnairetailoredto signedupbut
themtolookat.Withratingsand theproductthattheyhavepurchased. aren’tposting. We
reviewsnowthesecondmost Purchasersclickthroughtothe don’tbite,you
importantsitefeaturebehindsearch, questionnaire,sharetheirexperience know! Current
customerreviewshavebecomeafocus oftheproduct,andsubmititto debatesinclude
formanufacturers.Reviewsboost Reevoo. whichofnext
conversionratesonaverageby10per Asmanyas20percentofcontacted year’seventswill
centwhileengagingcustomersand shoppersreturntheirreviews.Reevoo beworthattending,
buildingbrandloyalty. vetsthecompletedquestionnaireand whethercertain
Presentedwiththeopportunityto addsittothepoolofreviewsofeach membersofthe
significantlyincreaseonlinesales, product.Allreviews,whetherpositive forumarepsychic
manufacturersstillfacethechallenge ornegative,arepublished.Only
ofprovidinganadequatevolumeof reviewswithinappropriatecontent
P I X E L C A L L I N G . . .
user-generatedcontenttoaccompany areremoved.
theirproductdata.Recentcasesof Reevooretailpartnerswilleach
fakereviewshavealsohighlightedthe displaythe“100%realreviews” PIXEL CALLING...”
needforbettercontroloverthe badgetoassureconsumersthatallof
provenanceandimpartialityof thecustomerreviewsontheirsitesare
PIXEL CALLS PAUL PARKER OF
customerreviews. genuine.
PHOTOCRAFT IN HAMPSTEAD TO ASK
“HOW’S BUSINESS?”
P R I N T I N G
It’supanddown.We’refairly sellsuppliesforthemtoprintathome.
JESSOPS’ PRINTING PUSH
seasonalheresoit’sbeenquiet Wedoasmallamountofotherphoto
recentlybutthat’spickedupoverthe products,photogiftsetcbuttodo
lastcoupleofweeks.Ithinkwe’ve muchmorewe’dhavetosendthem
WhatevercanbesaidaboutJessops, joinedthecampaignwhenthenumber alreadystartedpickingupsome offtosomeoneelse,we’reonlya
thechaincertainlyseemstoremain ofcampaignersreaches200,000.The Christmastradeandthatwillincrease smalloutfitanditdoesn’tmakemuch
popularwithconsumers.TheGetBritain competitionitselfattractedsome2,500 fromnowon,especiallyasoftheend sense.
PrintingcampaignwaslaunchedinJuly entries.AJessopsspokespersonsaid ofNovember. Wehaven’treallygotourselves
toencouragepeopletoprinttheir “Theresponsetothecampaignwas Salesarewidespread,really: preparedforChristmasyet,butasI
photos.Asanincentive,Jessopsoffered overwhelmingwithmorethan600,000 compactsaredoingprettywellforus said,we’renotexpectinganymajor
a£2000prizeforthebestpicturesof printordersplaced.Wecansafelysay althoughnotanyparticularmodelor rushuntiltheendofNovember.I
Britishsubjectsfromwildlifeto we’veonceagainbecomeanationthat brandthatIcanpickupon.Printers havenoideahowbusinesswillbe
landscapes. lovestosee,touchandshareits havetailedoffabitrecentlybutwe overChristmas,it’sreally
Theyalso photography!” stilldoalrightonconsumables, unpredictableatthemoment,but
offeredfiftyfree Agree?Disagree?Haveopinionson althoughIwouldsaywedomore we’lldoourbest.Ihopeitwillbea
printseachfor Jessops?Comeandsharethemat printinginstoreforpeoplethanwe goodone!
petitionerswho www.pixellive.co.uk.
06 PIXEL
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