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PROFITLESS PRINTS?
DARE WE SAY IT?
IT’SSUICIDE!
We’vestartedthe(dreaded?)
countdowntoChristmas–
there’sjustnoescapingitnow!
JILL AND ROBERT WILSON, RAPTURE PHOTOGRAPHICS
Thefestiveseason,forretailat
least,hasalreadystarted.
Thephotographicindustryseemsto thefinalproduct?Theindustryneeds andink.Surelythisissuicide!Prices Loveit?Loatheit?Cometellus
havebeendevaluedbya togettogethertosortoutthe needtorisetoprotecttheindustry whyatwww.pixellive.co.ukor
combinationofhomeprintingand problemscausedbylowprofit fromfurtherdeclineandtoprotect write/emailintothemagazine
majorcompaniesreducingthe marginstostrengthentheindustry jobs. attheusualaddresses.
priceof6x4enprintstoaslittleas andprotecteachbusinessandits Manyoftheinstantprintsavailable
4peach.Inthepastreprints suppliers.Thereisstillplentyof ondyesubprintersarenotUV
printedonananaloguemachine businessandindependentscanoffer protectedandcustomersare
generallysoldfor49peachwith adifferentservicetolarge strugglingwithfadingprintsand
largerprintrunsof100ormore corporationssowhydoesitseem againarebeingsold,insome
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beingreducedto25peach.It necessarytokeepundercutting? instances,atlessthancostprice.
:
D
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e
a
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s
seemsthattheindustryhasgone Therealsoseemstobeamovement Wehavebeenbroughtmanyin
ti
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e
.c
o
m
backwardsaswenowhave awayfromtraditionalsilverhalide ourshoptotryandscanand
increasedtechnologybutvastly printingonwetlabstoprintingonthe salvagetheimagebutiftheyhave CONTACTS &
reducedprofitmarginswhichhas newdrylabsusinginkjettechnology. beeninthesunevenforashort
CREDITS
causedmajordebtwithinthe (Isthisastepbackwards?)Wehave timethisisoftennotpossible.This
industry.Equipmentandrents seenexamplesofstoresselling4p furtherdevaluestheindustryand EDITOR
haverisenaswellasqualityso printsfromdrylabswhichhavemuch willconvincecustomerseitherto
LauraKnight
Tel:01323433701
whyisitnecessarytodevalue higherprintingpricesforbothpaper homeprintornottobotheratall. l.knight@parkview-publishing.co.uk
EDITORIAL ASSISTANT
JulieEl’Roubi
A Futuresource Information Bulletin
Tel:01323411601
julie.er@parkview-publishing.co.uk
PRODUCTION MANAGER
The Portable Consumer Electronics Market in Europe
ClareFermor
Tel:01323433700
clare@parkview-publishing.co.uk
Netbooks,pocketvideocameras,digitalSLRs, importantrole-somemay SUBSCRIPTIONS
smartphones,mobileInternetdevicesandhandheld havealmostbecome
JulieEl’Roubi
Tel:01323411601
gamesconsolesarefuellinggrowthintheEuropean ‘impulsebuys’andare julie.er@parkview-publishing.co.uk
portableelectronicsmarketthisyear,which,inthe vergingonbecoming
ADVERTISING
faceofeconomicchallengesandconvergence,grew disposable. LeeMansfield&SimonSkinner,
18%in2008toreach155millionunitsandwe FocusingonPocketVideo
RobCollyer
Tel:01323411601
forecastthiswillgrowafurther7%in2009toreach Cameras(PVCs),this
closeto170millionunits. segmenthasrevivedthebroadercamcordermarket
MANAGING DIRECTOR/
PUBLISHER
Marketgrowthisfuelledbyanexpandingnumberof whichhadstagnatedoverrecentyears,introducing LeeMansfield
users,growingasitexpandstoincludeyoungerand theyounger,IT-savvy‘YouTubegeneration’tothe
ParkViewHouse,19TheAvenue,
Eastbourne,EastSussexBN213YD
olderconsumers,morefemales,andlessaffluent camcorderindustry,traditionallylargelyrestrictedto Tel:01323411601
households.Meanwhile,consumersarealso youngmiddle-to-highincomehouseholds.The
lee@pixelmagazine.co.uk
replacingtheirdevicesmorequicklythantheyused segmenthasseenaraftofnewbrandsemergein MARKETING DIRECTOR
to:averagecamerareplacementhasreducedfrom6- whathasbeenarelativelystablecompetitive
SimonSkinner
Tel:01323433707
8yearsto3-5years,whilepersonalAVreplacement environment,includingthelikesofToshiba, simon.s@parkviewmedia.co.uk
hasfallenfrom5-7yearsto2-4years. PureDigital,Kodak,CreativeandAiptek.PVCsare
MEDIA DIRECTOR
Anotherimportantdriverofportableelectronicsis exploitingawindowofopportunitywhilemobile LindaGrace
gifting.Thegiftmarketisanimportantfactorinthe phonesstillneedtocatchupintermsofoffering
Tel:01323433704
personalelectronicsmarket-albeitinsomeEuropean improvedvideocapture,3and3.5Gconnectivity ACCOUNTS
marketsmorethanothers-whereitcanrepresent directtowebsitessuchasYouTubeandFlickr,
CarolineMorley
Tel:01323433703
60%or70%ofannualsalesincertaincategoriesin improvedbatterylifeandembedded/bundled caroline.m@parkview-publishing.co.uk
certaincountries.Personalelectronicsgadgetshave storagecapacitiesexceeding1GB.However,as
PRINTERS
becomeastaplepresentforpartnersandforolder phonesbegintocatchup,salesofPVCareforecast TheGhyllPrint,Heathfield,
children.Wheremothersandspousesneedtobuy toslowbeyond2010or2011.
EastSussex
presentsforbirthdayandholidayoccasions,
Nopartofthismagazinemaybereproducedbyphotographic,electronicor
mechanicalmeansorstoredinaretrievalsystemorrepublishedinanyform,
withoutthewrittenpermissionofthepublishers.©2009
personalelectronicshaveplayedanincreasingly www.futuresource-consulting.com
©Copyright2009Pixelmagazine
by Simon Bryant, Principal Consultant
01582 500169
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