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S N I P P E T S
THE NEW ‘FOOTIN
HOTTOPICS
SHOCKEDBY
MOUTH’ DISEASE
JESSOPS?
Annoyed by Dixons?
BY ANDY ROBINSON, J&A CAMERAS LTD Surprised by Alworths?
Come and have your say at
You must have all seen it by now – currently working for Mr Cameron?! arena, where ethics and public
www.pixellive.co.u . No-holds-
those awfully ‘clever’ advertisements Well, of course the whole campaign is opinion have lowered in equal
barred discussions on the
for a certain group of stores, the distasteful at best; condescending, amounts! I trust that people will see
industry's news.
flagship of which was just so unethical and downright stupid at through the rhetoric and continue to
successful that it now trades from the worst! To use the premise that the appreciate what we have. Let’s face it,
internet only! For those of you who general public’s perceived morals have I’m sure we’re all familiar with the
haven’t, the purpose of the adverts slipped so far is a dangerous game to type of customer for whom the bottom
are to get you to visit your local play. line is paramount…or so they think!
independent audio/visual shop, There are still people out there that care Presumably, whoever commissioned
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c
spend ages choosing the perfect – unfortunately, they just don’t shout as this hilarious attempt at mind games
y
:
D
r
e
a
m
television (stopping only to marvel at loudly as the idiots! Keep doing what was so arrogant that they thought the
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ti
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.c
o
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the salesperson’s knowledge and you’re doing… just try telling more ‘strapline’ of “THE LAST PLACE YOU
expertise), and then go on-line to the people! On a slightly more serious WANT TO GO” at the bottom of the
C O N TA C T S &
advertiser in question and buy it level, if this style of advertising becomes advert could only be read one way,
C R E D I T S
from them! I wonder if the guy fashionable, then the advertising arena when I read it very differently!
who came up with this idea is will become much like the political Don’t have nightmares…
EDITOR
Laura Knight
E V E N T S
Tel: 01323 433701
l.knight@parkview-publishing.co.uk
NORITSU TO HOST OPEN DAY FOR RETAILERS
EDITORIAL ASSISTANT
Julie El’Roubi
Tel: 01323 411601
julie.er@parkview-publishing.co.uk
Noritsu are opening the doors of their be for retailers, Pro labs and anybody MagicTouch with a unique photogift
Head Office in Milton Keynes and with an interest in producing high-end offering. Entrance to the event is free
PRODUCTION MANAGER
Clare Fermor
inviting visitors to meet the team and quality printing and services. Amongst and all visitors will be give sample Tel: 01323 433700
receive personal demonstrations of the Noritsu’s partners who will also be at prints to take away and a Noritsu
clare@parkview-publishing.co.uk
latest in the their range of dry single- the Open Day to demonstrate their Point of Sale DVD with design SUBSCRIPTIONS
sided, duplex and wet printers, kiosks, products and services are Ashgate, templates for shop signage
Julie El’Roubi
Tel: 01323 411601
scanners and software. On 3rd demonstrating the Fastbind system; enhancement. The day will run from julie.er@parkview-publishing.co.uk
November, the offices will be open to Epson, with the latest range of large 10am to 5pm on 3 November and
ADVERTISING
all those within the Government sector. format printers; LiveLink kiosks and 10am to 9pm on the 4th. Lunch will Lee Mansfield & Simon Skinner
On 4th November, the open day will web ordering services and The be provided from 1pm to 2pm.
Tel: 01323 411601
MANAGING DIRECTOR/
PUBLISHER
MONTHLY
Lee Mansfield
Park View House, 19 The Avenue,
Eastbourne, East Sussex BN21 3YD
Tel: 01323 411601
lee@pixelmagazine.co.uk
NIGEL MCNAUGHT, UK DIRECTOR PMA,
MARKETING DIRECTOR
DELIVERS HIS MONTHLY COMMENT
Simon Skinner
Tel: 01323 433707
An Eventful Month
simon.s@parkviewmedia.co.uk
In the last three weeks I have been fortunate enough to visit striking features of the Swains show was, for me, the huge
MEDIA DIRECTOR
Linda Grace
three photo trade events, starting with the PMA Business centrepiece of presentation products. It would not have been Tel: 01323 433704
Development Forum, then the Pixel Trade Awards show and possible even a few years ago to foresee the wide range of
ACCOUNTS
finally, last Sunday, Swains’ show. designs for albums and frames, and even those retailers who Caroline Morley
Three very different events with varied objectives including thought they had seen it all were still able to pick up a frame
Tel: 01323 433703
caroline.m@parkview-publishing.co.uk
learning and exchanging ideas, seeing new products and and say “that’s novel; I can sell that.”
getting the right stock in for Christmas. Yet were these events I had many conversations with dealers during these events;
PRINTERS
The Ghyll Print, Heathfield,
really so different? The feature that struck me in all three one retailer told me that he did not mourn the passing of the East Sussex
events was the air of enthusiasm, of wanting to find out more reliance on the 6x4 print. “Why not?” I asked him, “wasn’t
No part of this magazine may be reproduced by photographic, electronic or
mechanical means or stored in a retrieval system or republished in any form,
and, dare I say it, of enjoyment. This is a close knit industry, that a so-called licence to print money?” “Maybe it was” he
without the written permission of the publishers. © 2009
© Copyright 2009 Pixel magazine
populated generally by people who have a real and deep replied “but look at this” (he showed me a wooden box
rooted interest in photography and photographs. frame with a striking black and white image) “isn’t this so
So with that enthusiasm there was also a decent sprinkling of much more…” he paused “…Exciting?”
optimism, and this, as we all know, is infectious. One of the He’s right, of course.
FormoreinformationtelephoneNigelMcNaughtatPMAon
01438840367oremailnmcnaught@pmai.org
PIXEL 03
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