12TH OCTOBER 2009 PP 01-12 TO USE:Layout 1 8/10/09 09:24 Page 1
D I G I TA L : P H O T O : V I D E O : N E W S
VOLUME 21 NUMBER 30 12TH OCTOBER 2009
S H O W
S N I P P E T S
SWAINS SHOWINTHESUNSHINE
SHOPPRICESDOWN
ONA YEAR AGO
The34thannualSwainsTradeShowtook OrkioUrbanBagz,HPAll-in-Onephoto placedattheshow.Pointswereavailable AccordingtotheBritishRetail
placeinsunnyHunstanton,Norfolk,on printersandnewAlphaSLRsfromSony onproductsfromalltheexhibitorsand Consortium,shoppricesaredown
Sunday4thOctober.Attendance wereonshowandvisitorsalsosawthe couldberedeemedagainstitems onayearagoforthesecond
increasedby45%overlastyearandover newEpsonStylusPhotoPX710and includingstoragemedia,bags,mobile monthinarow.Pricesfornon-
thirtyexhibitorsdemonstratedtheirlatest PX810printers.Asuccessfulmeetingof phones,cameras,camcorders,printers foodgoodshavebeendeflationary
productsandoffered‘onthedayonly’ theFDISAdvisoryGrouptookplacethe anda32”LCDtelevision. Danny fortenconsecutivemonthsnow
specialoffers. Newproductsshowcased daybeforetheshowtodiscuss Williams,MarketingDirectorforSwains, withclothing,electricalsand
onthedayincludedFujifilmdigital highlights,concerns,marketingactivity said,“Thisyear’sshowdeliveredgreat furnitureshowingthebiggestfalls
camerasandWunderbars,aninnovative andplanstofurtherdevelopthe resultsforeveryoneinvolved.Thesun asretailersdiscounttogenerate
newconstanttensionstretchbarsystemfor programmegoingforward.Swainsalso wasshining,attendancewassuperband sales. Annualnon-fooddeflation
canvasprints.Thelatestofferingsfrom offeredBonusPointsinreturnfororders therewasafantasticbuzzthroughoutthe was1.4%inSeptember
wholevenue.Itwasabusyshowwithlots unchangedfromAugust.
ofdealersattending.,”commented MikeWatkins,SeniorManager,
AlastairWilsonofFameart.“Weactually RetailerServices,Nielsen
hadourbestordertakeinmanyyears. comments:
Perhapsthingsarelookingupinthe “Nonfoodpricesremainlower
retailworldofphotography?” thanayearagobutmany
Wehopeso! shoppersarestillreluctanttospend
onhigherticketitemsdespiteVAT
D E A L E R S U P P O RT reductions.“
NIKON ADVERTISEON
A SUCCESSOR FOR
NATIONALGEOGRAPHIC
WOOLWORTHS?
On5thNovember-100years
NIKONUKHASTEAMEDUPWITHNATIONALGEOGRAPHICINA
aftertheopeningofthefirst
PARTNERSHIPTHATAIMSTOINSPIREPHOTOGRAPHY
Woolworths-oneofthechain's
ENTHUSIASTSWHOLOVEWILDLIFE,USINGABROADRANGEOF
JeremyGilbert,GroupMarketing oldpremiseswillhosttheopening
MEDIAPLATFORMS.
Manager,NikonUK:“Itwasa ofthefirstAlworthsstore.Thefirst
naturalchoiceforustoworkwith sitewillopeninOxfordshire,with
NationalGeographiconatelevision thegroup(whichisheadedbya
Theactivityisaimedatinspiring endof December2009. campaignasthereisaclearsynergy formerWoolworthsboss)intending
enthusiastphotographerstogetout Tocomplementthetelevisionactivity, betweenbrandsanddistinct toopenfourmoresitesbefore
andaboutwiththeircameras.The Nikonwillalsobesponsoringan crossoverofmessages.” Christmas.HeadofAlworthsAndy
channelsponsorshipofNational exhibitionofAndyRouse’swork,titled AndyRouse,wildlifephotographer, Lathamhasemployedtheex-
GeographicandNational VanishingWorlds,tobeheldatthe comments:“Mygoalistoencourage Woolworths’StoreManagertorun
GeographicWild&HDtakesshape NationalGeographicStoreonRegent andinspirephotographerstogetout thebranchandhassaidheintends
asaseriesofprogrammeidentsand Street,duringOctober. Thecollection andvisuallyexperienceandrecord toemploymorestaffwhowere
threeshortvignettes,featuring ofimagesencapsulatesstunning thewonderofwildlifeforthemselves, maderedundantbyWoolworths'
renownedwildlifephotographer, wildlifeandlandscapestakenallover asIhavedonewithmyNikonD3 closure.
AndyRouse,andwillappearuntilthe theworld,fromRwandatoTheArctic. andD3xdigitalSLRcameras.”
INSIDE: SOAPBOX AND COMMENT PG 3 BEHIND THE COUNTER PG 6 REVIEW ROUND UP PG 7
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