SGBGolf_OCT09_p16:SGBGolf_Sept09_p20 21/09/2009 14:31 Page 20
Field report
Cameron draws on home comforts
Titleist is daring golfers to make a one-stop Christmas shop with a dazzling
series of end-of-year launches, featuring a quartet of new irons sets, a range of
Vokey wedges and four new California putters from Scotty Cameron
T
itleist bounced into the New Year with its new Pro V1 balls,
and the American brand is smashing its way out with a
gleaming, virtually overwhelming new armoury of irons,
Vokey finds a new groove
wedges and putters.
As a company at the forefront of equipment technology, what
is perhaps most striking about Titleist’s new hardware offering is In response to the USGA and R&A’s new rules
the visual simplicity of the Scotty Cameron California putters, restricting groove dimensions on Tour, Titleist has
which replace the existing Circa 62 series and come with a bold launched the Vokey Design Spin Milled C-C wedges.
RRP of £233. The engineering of these new models has not been Titleist claims the ‘Condition of Competition’ wedges
as basic as the putters look though, as Cameron has combined provide optimum performance and shot control within
four classic head shapes with the the new guidelines, which limit the volume and
contemporary weighting technology of the sharpness of wedge grooves.
Studio Select putters.
Cameron’s ‘Select’ technology As the new guidelines apply to Tour golfers only in
enables the weight of a putter head to 2010, and not for all amateurs until 2024, Titleist will
be balanced with shaft length, so the run the new C-C wedges alongside its current line of
longer a golfer’s preferred shaft Vokey Design Spin Milled wedges. The C-C models are
length, the lighter the clubhead designed to provide a higher launch angle, less spin and
weight becomes. more run-out than the original models.
“I am extremely excited Del Mar: Heel-shafted,
Sonoma: Compact mallet with about the early acceptance toe-heavy mid-mallet “The new groove standards will put more pressure
D-shaped back flange and feedback about with engraved sightline on better players’ short games,” says Bob Vokey, Titleist
the California Master Craftsman. “It will be crucial for them to
putters,” says Cameron, who has named the determine the most effective combinations of loft,
putters after towns in his home state. “This new bounce and sole grinds in their wedge set-ups. There is
line brings modern playability and customisation a lot less room for error
to some of my favorite designs from my early when players don’t
Classics and Handmade models. Players who have as much
prefer the more flowing, less geometric lines of spin as they
the Coronado or the Del Mar are now going to are
find that they don't have to sacrifice performance. accustomed,
With the wide range of weight and Coronado: Blade with a and they
length options we now have smooth, double-step flange must be
available, players can get a perfect fit and flow neck much more
for their stroke as well as their eye.” precise in their
Cameron has strong ties with the execution. Having worked
state of California. He was born there, directly with tour players, club pros and better
in the town of Glendale, he made his amateurs in developing these new Spin Milled C-C
early models in his mother-in-law’s wedges, I believe we have covered the spectrum in
garage in Orange County, California, regards to providing the most effective combinations
and he and his family now live in for players who are required to use the new grooves.”
Carlsbad, the club-making headquarters Monterey: Blade with a back pocket
of the United States. and engraved sight line Looks can be deceiving: the new C-C wedges look just like
the original Vokey Design Spin Milled models, but they
As for the new irons, Titleist is won't feel the same ...
replacing its AP irons with the AP1 and
AP2 models, which are multi-material, dual-cavity
www.titleist.co.uk
clubs, and for golfers who prefer forged irons, the brand has
introduced the MB muscle-backs and CB cavity-backs.
16 SGB GOLF OCTOBER 2009
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