{ upfront }
Caprice’s key pieces
Sizzle in sequins and flounce in frills – these super-glam
offerings are just the ticket for parties and special occasions
What’s your advice for fledgling
designers on how to have a successful
fashion business?
“Always listen to your customers – because
they’re the ones who are actually buying
Backless bow
the product. Put your ego in your back
detail sequin
dress, £59 “You'll really stand
pocket. Don’t be greedy – look at your
(GR73015)
profits. If people can’t afford the items, cut
Jersey halter
out at any party in
neck catsuit,
back the price a little, because that’s how
the red plunge maxi.
£49 (VE6071C)
your business will keep going longer. Right
It feels so glamorous
now, the customer is so smart. They want
on. I love it!”
more for their money. They want more
value for money, and they’re a much
tougher customer. You’ve got to be really
persistent and you’ll get there. Just keep Pleat bust satin
fighting and eventually you will get it.”
dress, £89
(GU8141B)
You’ve transformed your career
astoundingly from modelling to
running all your labels. What
has that been like?
“My all-in-one is
“I've hugely changed my career. Everyone great for curvy
used to bow down to me, and if I called
ladies with bigger
somewhere, they’d take my call in two
busts. The draping
seconds. Y’know, I was really spoilt,
is so flattering.”
and everyone would take my meetings.
I then invested a lot of my own money into
a business I knew hardly anything about,
and started going to the office for 12 hours
a day. I’d be calling new customers, begging
for an appointment. It’s been a tough vibe
Spot print ruffle
dress, £49 (GI8881B)
for me, but now I’m seeing the success
of my company! For me, like everyone else,
it’s been really, really tough. Remember, By Caprice
be strong and don’t give up. Whatever
leather platforms,
£67 (LO5971D)
you do in life, just don’t give up!”
Go online now to www.very.co.uk to
shop Caprice's fabulous collections
Satin ruched dress,
£59 (GW64318)
12 Buy it all at www.very.co.uk or call 08448 222 321 13
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