{ upfront }
We're really excited about your new It’ll soon be party season – eek! What Does it make a difference whether
collection! Please tell us more! are your tips for getting glam quickly? you’re single or with a man?
“So am I. It doesn’t matter what body shape “Like most of us, I'm a busy lady. I get home “Yeah, because you do get complacent when
you have because all the dresses look
The lilac maxi is
and have to go to a party and don’t have you have a boyfriend. And men have such
fabulous! I have an amazing red number
one of my favourite
time to shower, take my make-up off, do extraordinary eating habits! You find
that will look hot for the party season. On
dresses. It's simple,
it all again… so my tip is to get into a really yourself eating a lot more because men
some other pieces, we’ve gone a bit risqué elegant, chic and hot bath for a few minutes. It revives your eat like pigs and can get away with it and
with a plunge neck. The lilac maxi (right)
every woman
face, I swear it works! It’s the steam – you they never get cellulite – it’s so annoying.
is one of my favourite dresses. It’s simple,
with any body
get flushed cheeks and your makeup looks But as women, we wanna feel good and
elegant, chic, and any woman with any
type can wear
dewy and fresh! I get dressed again, throw look after ourselves.”
body type can wear it because it fits under on a bit of jewellery, then I’m out.”
the bust and flows out with beautiful
it because it fits
Why is Very a great place for your label?
chiffon, silk and satin.”
under the bust
And what do you do if you have to “It’s such a forward-thinking idea. Online
and flows out
go out straight from the office? is so big right now. Most of us work, so it’s
What kind of woman do you have with chiffon, “I’m always changing in the car. I live in just not convenient to go to department
in mind when you’re designing?
silk and satin
Surrey and it's a trek to go home from stores or the high street. And for me, it’s
“I design knowing that women have London and out again. I always have so amazing to be able to interact with
different body shapes. And I also make another outfit in the car. I get changed en customers and get their views. Now
sure that it's not just me doing the fits, it’s route, throw on the heels and I'm ready!” I can even design based on feedback,
a multitude of differently-shaped models. which is fantastic!”
I just love things that fit snugly around the When you’re rushing around and
bust because, y’know, we all have fabulous partying, how do you keep healthy? You’ve done amazingly well for
boobs – we just need a bit of support and "I love my vitamin supplements. My skin is yourself. What’s been the secret
we’re all good!” loads better when I take them, and I have so to transforming your career?
much more energy. I drink lots of water and “You have to decide what you want to
Where do you get your inspiration? stay away from soft drinks. Babe, I’m 37 do, then thoroughly educate yourself
“It’s all about my customers. I think that – you gotta do it now y’know!” about the subject. Make sure you know
I’m one of the few designers who is really every detail of your chosen business.
commercial. I don’t know if that’s because Do you feel more relaxed about your I know about the margins, I know
I come from a modelling background. My image now that you’re in your 30s? about the costings, I know about the
first few collections were about whatever “My mum warned me that when you turn fits, the technical side, the fabrics.
inspired me – a vintage dress or something 30, you start to see changes and have to I know about absolutely everything,
– and it just didn’t seem to work. Then I work harder to keep your body in shape including exchange rates – things
started listening to the customers, looking and look good. When I was in my 20s, I thought I’d never know in a million
at the sales figures, seeing what colours I ate junk food all the time – whatever years. From there, it’s just persistence.
and fabrics worked and finding out who I wanted, whenever I wanted, and I didn’t I almost lost my business twice in the
my target customer was. When I started gain anything. Now I gotta work at it last three and a half years because I made
to design according to my what my – I gotta work – doubly hard. But I love mistakes. I fell down, but I got right back
customer, wanted my sales went crazy. exercise anyway. It’s a good stress reliever, up again and just kept going, and now
So that’s what I do now – I represent and when I look good on the outside, finally it’s working, even in this really
true, wonderful commerciality!” I feel better on the inside!” scary time.”
Lilac lily print dress,
£89 (VA15118)
10 Buy it all at
www.very.co.uk or call 08448 222 321 11
SP002_02 SP002_03
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