Euroslot-SEP09-PG06-12:Layout 1 01/09/2009 12:39 Page 7
www.euroslot-online.com INDUSTRY NEWS
Latest Silverball Update
In Brief...
H
appy players mean satisfied are well-known to enthusiastic players
Inspired Gaming Group has won a
customers. Those, who update in more than 40 countries. A lot has
new contract win to supply Moto
their terminals on a regular basis, can happened in the meantime: hundreds
Hospitality with its gaming
earn up to 115 % percent more per of new games, a webcam for the
machines. Inspired will provide
BRIEF
month. For this reason, new games, transmission of live images, national
Moto Hospitality, the largest IN
new features and new software are and international online tournaments,
motorway services operator with S
constantly being worked on at the music and.. The SILVERBALL has
45 locations throughout the UK,
research and development offices of developed into an all-in-one
with over 700 machines on a
TAB-Austria. This year sees the release entertainment machine, that in total
revenue share basis. The three-
NEW
of what is already the fourteenth big offers more than 250 games from
year deal is effective from the end
update for the popular SILVERBALL various categories with the current
of September 2009.
...
terminals. update version 14.
“For 13 years, the SILVERBALL has Updating pays off in several ways, TouchTunes Corporation has
withstood the rigours of the market which again was clearly demonstrated announced the appointment of
BRIEF
and in the catering trade. This is partly with the last two versions V13 and V14 James Sura to the newly created
is due to the fact that the terminals are for SILVERBALL terminals. Beside ten position of vice president and
IN
constantly adapted to the market new, cutting-edge games per update, general manager, PlayPorTT
S
requirements. We continuously work the new versions also offer plenty of Division. Mr. Sura was formerly
on the optimisation and expansion of new possibilities for the players. head-2-head mode, too, was expanded, with Bell Canada, where he was
the software and offer updates on a Particularly exciting is the completely with which now four players can vice president, small and medium
NEW
regular basis, which include new novel concept, which was developed for compete live as well. business. He will report directly
games and features. The positive the game “Silver Eye”, and with which Updating the terminals couldn’t be to Charles Goldstuck, president
...
feedback of our customers shows us, actual movement becomes part of the any easier: with the online terminal and CEO, TouchTunes.
that we are consistently on the right game for the first time. The game management of TAB-Austria, all
track with our ideas,” said Siegfried requires real physical exertion, because machines can be quickly and easily
Dattl jun., managing director at TAB- the control is managed by the targeted updated from home. Furthermore, with
Clarion Gaming, which launched
BRIEF
Austria. use of the arms. The integrated camera the online connection, beside
The Betting Show in 2003, has IN
The success story has started in transmits the movements live onto the tournaments and premium games (a
announced that the flagship event S
1996 with the first SILVERBALL screen. With this novelty, the player is new game each month), Internet and e-
for the UK, Irish and European
terminal and still continues. Meanwhile, actively integrated into what is mail access as well as numerous other
bookmaking industry is to
the innovative entertainment devices happening in the game. The popular functions become available as well.
relocate from its traditional
NEW
October slot at Birmingham’s NEC
to take residence at London’s
...
ICE signs deal with Sega
Earls Court Exhibition Centre
across 26/27/28 January as a
dedicated component within the
20,000 visitor International
BRIEF
J
oe Coppola, Vice President of Sales for ‘Innovative Concepts in Entertainment’ (ICE) and Paul Williams, Managing Director
Gaming Expo. IN
of Sega Amusements Europe Ltd have announced that effective immediately they have entered into an exclusive
S
distribution agreement for Sega to represent ICE’s extensive product range of product in various countries throughout the
BetStone, the pioneer in server
world including Russia, France, Spain, Greece, Turkey, Germany, and many countries within Scandinavia and Eastern Europe.
based gaming (SBG) solutions,
Coppola pointed to the strength of Sega’s European sales team as a major factor in ICE’s decision to move its large sports
has opened an office in Mexico
NEW
and redemption based product line under the Sega Amusements Europe “umbrella.”
City to better service its customer
Coppola stated, “Paul Williams and his sales team at SAE have built a tremendous reputation not only throughout Europe but
base in Mexico and across Latin
...
globally and ICE has always sought partnerships with strong individuals and companies. We feel that the Sega team can help us
America. Establishing a local
grow closer to operators in these various regions of the world and expand the presence of coin operated redemption games.”
presence in Mexico City will
Coppola continued by saying, “Redemption and the whole concept of successfully operating a redemption game centre is
enable BetStone to offer new and BRIEF
still in its infancy stage in many emerging markets, but it’s also gaining strength in those markets that at one point were
existing operators improved
mainly video markets. Sega has been at the forefront of the video boom and as such have benefited from great relationships
IN
service through providing local
with their distributor network and customers worldwide. This relationship between ICE and Sega combines the strength of
S
access to BetStone’s global
one of the leading redemption manufacturers in the world with one of the most well respected sales organizations.”
support infrastructure. A local
Paul Williams commented “Over the recent years we have seen a tremendous growth in new and emerging markets. In
dedicated team will enable faster
these territories new entrants to the business try to set up locations and instantly contact Sega for advice and support.
response times to customer
NEW
Unfortunately, previously Sega has only been able to supply the high end video games to these new territories; therefore we
requests and more efficient day to
felt that there was a gap in our product portfolio. As we all know the mix of redemption and novelty product in a location is
day management of their server
...
ever increasing. Sega has long been the market leader in high end video games; therefore it was only natural that in order to
based gaming platform. In
expand our product portfolio we turned to ICE the market leader in redemption and novelty equipment. We are all thoroughly
addition to this, services can be
thrilled and excited about the future potential that the joining of both brands can bring to the market.”
provided by local staff who
BRIEF
Coppola concluded by saying, “Gene Brogowski, our Director of International Sales will continue to work each of these
understand regional requirements.
IN
markets in full cooperation with the Sega sales team, but now both ICE and the distributors and operators within the countries
S
and territories will also gain the strength and support of the whole Sega organization which should prove a benefit to all.”
NEW
SEPTEMBER 2009
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