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MUSIC FEATURE www.euroslot-online.com
MUSIC TO YOUR POCKETS
jukebox. The GT Music meets
demand from licensees for a cheaper
digital music solution. It has been
developed by Sound Leisure and is
only available from Gamestec.
The GT Music offers pub goers a
selection of 10,000 tracks, to suit any
venue. The music is updated regularly
using ‘Intelligent Music Management
Software’ (IMMS), which provides
each site with a customer driven and
profitable selection of music by
adding tracks to the jukebox, based
on previous customer selection
trends.
Profiling and music management
are the other major concerns for a
jukebox operator. Making sure that
the music that is available to the site
is suitable for the site and remains so,
is a priority.
“The UK is the main user of
profiling and this is something Sound
Leisure and Soundnet have
championed since the introduction of
the digital product,” says Sound
Leisure Managing Director Chris
Black. “There are a few important
elements to profiling, it is not just
I
f there is one sector of the coin-op Sound Leisure has enjoyed huge “We have noted that over 80 per cent ensuring that the tracks the site
industry that has enjoyed a revival demand for its range of “Nostalgia” of the plays on our jukeboxes is chart would like appear on the box are
in recent years – it is the jukebox. jukeboxes and designed a new model music or new releases,” says James available for selection, It is much
Digital technology has given this year, which was a homage to the Luck from Sound Leisure’s music more important in many cases to
jukeboxes a new lease of life. Now, 1946 Wurlitzer 1015, which remains to supply partner Soundnet. ensure that the tracks that the site
the way music is stored, paid for and this day, the biggest selling jukebox of Cost is obviously the other issue. does not want don’t appear on the
delivered has changed beyond all all time. Gamestec, the UK’s leading gaming machine. Heavy Rock tracks that
recognition, not only within the But for the most part, the machine and jukebox operator, has appear at lunch time in a country pub
industry itself but in the world at jukeboxes that one sees in pubs and launched a new cost-effective digital can be devastating to trade, likewise
large. clubs in Europe are now a far cry from
Gone are the huge warehouses the bubble tubes, chrome and carved
where CDs were distributed to wood that marked the glory years of
jukeboxes across the country. Gone is the 1950s.
the fiddly process where labels were Jukeboxes have basically become
printed with the track names and computers. The differences between
artists artwork. Gone are the wasted them depend on the amount of tracks
album tracks that never got played. they can hold, the amount of tracks
And, thankfully, gone are the many they have access to – via the internet
visits necessary to load new CDs into – and whether they have any add-on
the boxes in the first place. features, such as video, music
Most of the big names of jukebox downloads and bingo.
production remain involved in the What really differentiates the
coin-op sector. Some, such as Rock- various suppliers of jukeboxes in the
Ola have decided to concentrate on market today is service and cost.
consumer sales. Rock-Ola sold its Whether a jukebox has ten thousand
commercial division to AMI in June of tracks or 20,000 tracks on its hard-
this year. Wurlitzer is also drive is probably not going to make a
predominantly selling to collectors, huge amount of difference to cashbox.
trading on what is arguably the most But the number and frequency of
famous name in the business. updates for new releases is crucial.
22
SEPTEMBER 2009
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