PW Sept 09 P32-33:PW Sept 09 P32-33.qxd 26/08/2009 13:29 Page 33
FEC Profile
www.parkworld-online.com
Game content from SWAT
Each vehicle is equipped with 3D
window technology and pitch and roll
Fun City
capabilities to heighten the experience.
al fresco
The player that reaches the top of the
tower first is the winner.
As it expands into North
Also included as part of the offering at
Africa, the Landmark Group is
Interactive FC 2.0 are Battle Ship F1
now also running outdoor
(The Tumbler), which features a 12-
attractions, in addition to its
seater capsule that rotates during the
Fun City FECs. Last month it
game, Galactic Maze (themed mirror
added Magic Land, a
maze/fun house), Race to Escape (4D
175,000 square metre facility
in Cairo, to its portfolio. “We
simulator) and the Time Machine, a
plan to completely renovate
space-age version of Alterface’s
this park and try to make it
interactive theatre featuring the games
the best in the region,” says
Desperados and Pirate’s Plunder.
Fun City general manager
air-cushion technology as the company’s eagerly- “The games we have developed are designed to be
Sanjay Chakraborty. Watch
awaited human pinball attraction. Air Racer features an extension of the arcade experience,” says Houben. this space!
a four-lane drag racing strip and four 1-seater cars “What standard video games do not offer is this level
(alternative configurations are available). Before of interaction or ride experience. Many of our new
they board the hovering ride vehicles, passengers products will also feature film-based intellectual
must be weighed so that the air pressure properties.”
underneath the car can be adjusted to ensure a fair Each of the attractions can easily be adapted to
race. dispense redemption tickets or points. Operators can
An animated character then explains the rules on also increase per cap spending by offering player
a giant screen in front of the riders. The challenge photos on attractions such as Air Racer and the
is simple: once the lights turn green, passengers interactive theatre.
must press a button to launch the car down the To encourage families to try out the games and
strip. The rider with the quickest reaction wins and attractions when Interactive FC 2.0 opened, visitors
their photograph is displayed on the screen together were offered any three for AED30 ($8.15/Euro.1865.70).
with their score, much to their family and friends’ Their high repeatability and competitive game play
amusement. Each ride cycle consists of three races. element also make a loyalty card an interesting
The Interactive Game Battle, also known as SWAT, proposition, but first guests must become familiar with
is a walk-through game in which players attempt to rid the games themselves.
a spacecraft of alien forces using laser guns. To “The concept as well as the games are all new,”
prepare for combat they must don a vest equipped notes Chakraborty. “These are not the standard rides
with wireless shooting technology. The attraction or attractions normally seen in this region. It is
features four rooms including a briefing area and the therefore imperative that we educate the customer
action takes place on screens in each subsequent about this completely new concept in indoor
room. This refreshing take on the laser tag concept entertainment. We are waiting for the end of
lasts just over four minutes, with one 60-second film Ramadan to start pushing the concept more
per room. aggressively, including to school groups.”
A virtual race through a besieged city awaits players Clearly Fun City has embarked on a learning curve
on Jet Blaster. Sat inside futuristic-looking jet racing with this new interactive offering, but its managing
vehicles, passengers peer inside a 3D 180-degree director confirms it will feature at future entertainment
BELOW LEFT: Jet Blaster
landscape and prepare for action. This immersive outlets developed by the Landmark Group.
BELOW CENTRE: Battle of the
virtual world is enhanced by the moving vehicles, “Immersive, interactive play is going to be the
Parallel Planes BELOW RIGHT:
Interactive Game Battle
which turn from side to side during the game. future and we will be at the forefront of developing
The Battle of the Parallel Planes is fun both and designing such centres,” declares Chakraborty.
to ride and watch. The attraction features four disc- “This format can be rolled out to any metropolis
shaped ride vehicles that climb up a central tower as where outdoor spaces are limited and there is a large
the game progresses, according to a player’s score. young population.”
SEPTEMBER 2009
33
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