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UP FRONT
BOARDFOCUS
BUSINESS BIBLES
LAURENCE CROWLEY HONOURED WITH CBE
JP Donnelly
(BComm 85, MBA
93), managing
Congratulations to Laurence Crowley
director of Ogilvy
(BComm58)oftheUCDSmurfitSchool
Ireland, onthe
Irish Advisory Board who was awarded
bookthathas
an Honorary CBE (Commander of the
mostinfluenced
British Empire) by Queen Elizabeth II
him
for services to UK-Irish relations. He
joinspreviousIrishCBEhonoureesthat
haveincludedBonoandKingsleyAikins.
Crowley was the first executive chair-
manoftheUCDSmurfitSchool,andwas
responsiblefordrawingupastrategyto Jack: Straight
bring the School from its Irish roots to from the Gut
being a truly international business
by Jack Welch
school. He is former governor of the
BankofIreland,co-founderoftheNorth
South Round Table Group and current
director of Aer Lingus Group and the
EconomicandSocialResearchInstitute.
He qualified as a chartered accountant
and became a partner in what is now believe in the importance of real co-
known as KPMG, specialising in corpo- operation between this country and
raterecovery. ournearestneighbours,andinmutual
For any CEO or organisation
“I am honoured to have been given respect between the communities on
leader, Jack is a great guide to lead-
this award,” says Crowley. “I strongly thisisland."
ing and managing your business.
Welch’s autobiography captures the
personal experiences, an honest
account of the challenges of being in
PROGRAMMENEWS a leadership position. There is no
formula, there is no right or wrong
DARE TO VENTURE
to being a CEO and important
principles are aired. People come
firstandstrategysecond,hesays.
In August the UCD Michael Smurfit coursefeefundedbytheHigherEducation
Battle bureaucracy, bureaucracy
Graduate Business School announced it Authority.
strangles, informality liberates, says
was making available 70 funded places The ‘Dare to Venture’ 12-week intensive
Welch, who himself even took on
for unemployed graduates who wish to course will train unemployed graduates in
the finance function which had a
start their own business. The Graduate new venture creation. Ideally, applicants
stranglehold on the organisation, to
Certificate in Entrepreneurship is part of will already have a commercial idea in
fundamentally change its culture.
the recent initiative launched by the mind, so they can develop a business plan
Welch’s role in the organisation was
Minister for Education to create 1,000 overthedurationofthecourse.
to set the tone and develop the
agenda. His ‘boundaryless’ concept
part-time postgraduate third-level places Thedeadlineforreceiptofapplicationsis
was most relevant to the Ogilvy
for unemployed workers. Successful appli- 11 September 2009. For further informa-
GroupinIreland,aswashispractice
cants will have €2,500 of the €2,750 tion,seewww.ucd.ie/graduatestudies.
of‘integrateddiversity’.
Welchmayhavebeenaharddriver,
but the book gives an insight into
NEW NAME FOR MBS
how he pushed people in the right
way, encouraging them to set the
bar high on their goals, maximising
The MBS programme title this year name change, to bring the qualification in
the organisation’s intellect through
changes from MBS (Master of Business line with international developments in
intensive training, and where
Studies) to MSc (Master of Science) higher education. The name change does
necessary, personally intervening to
Business,witheffectfromSeptember2009 notimpactonthemajorsoffered,thestruc- give high-performing talent new
for incoming students. This is purely a ture,contentortheprogrammequality. opportunities.Aleadershipmust.
8 UCD BUSINESS CONNECTIONS
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