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COMMON PITFALLS continued
ITEM WHAT’S THE DANGER?
Borders Avoid using borders where possible (especially
avoid using
on small items such as business cards), since
borders where
even a half millimetre movement when
possible
guillotined could make your border look
uneven and unprofessional.
Embedding Some of the graphics packages allow you to
Images
“embed” image fi les. Avoid doing this as we
can’t check the images and it results in large
fi le sizes. It’s better to supply the images as
linked fi les.
Gradients Vignettes, or gradient fi lls are best avoided
– these are diffi cult to print and they have
a tendency to show ‘banding’ and look
unprofessional. There is advice on gradients in
the Help section on the Adobe website which
you may fi nd useful.
Watermarks Be careful with watermarks, if they’re too
heavy it can make text or writing diffi cult to
read. We recommend using a tint between
5%-7% for the best results. We cannot
guarantee to print below 5%.
Aligning Elements Avoid trying to line up design elements with
to Folds
folds or creases. There’s a chance they may not
land perfectly on the fold or crease which can
look unprofessional.
Large Areas of See the advice on page 22 for more
the Same Colour
information.
15
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