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MAKE SURE IT WORKS!
You’d be amazed at the number of great looking designs that we
make ak
see which simply don’t work on a functional level. Things like tear-off
mock-up,
slips that don’t match up between front and back, or greetings cards
check it
where the inside is upside down. Be sure to print out a copy of your
works!
document and make a mock-up before you send it to us. As well as
your document looking good, consider the practicality of what it will be
like when it has been printed, folded and cut down.
Simple things set incorrectly can ruin your design. The following items
are famous for mishaps, so make sure your job works:
Perforation Check that both sides have the perforation in
the same place – remember that the reverse is
a mirror image of the front.
Landscape Ensure that you fl ip the inside artwork so that
simple
Greeting Card
it’s upside down. This way, when you open the
things set
fi nal greeting card product, the inside is the
incorrectly
correct way up.
can ruin
your design
Booklets Check that all the pages are numbered in the
right order. Save in one document as single pages
– don’t paste them up, or supply ‘printer’s pairs’ –
make sure you read pages 16-17 of this guide, as
they’re expensive jobs to go wrong!
Folded Leafl ets Check that all the pages are in the correct
position – the front panel is where you want
the front panel to be, and so on – please ask
for exact sizes.
10
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