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DIGITAL: EXHIBITION SYSTEMS
Making an exhibition
of yourself
Pop-up displays offer a professional yet cost effective alternative to static
systems at a time when people are looking to cut costs. Using them alongside
point of purchase displays also makes them the ideal all-rounder
by Tracey Rushton-Thorpe
POP-UP DISPLAYS are opportunities in the form
certainly not a new of cheaper, more portable,
phenomenon and have more flexible and more
had their place in the dynamic and eye-catching
industry for many years solutions, taking advan-
mostly as a temporary
The t3fabframe lends itself to
tage of the increasingly
solution seen widely at
exhibitions, retail and
lower costs of printing on
conference sets
exhibitions. New digital technology fabric.
means they are becoming increasingly
sophisticated and able to cater for a variety of Roll up, roll up
installations. Another name to look out for
One such example was launched at Sign and Digital in exhibition systems is Seal
UK this year and comes from Tecna UK. Working with Tecna Graphics - particularly its new Print
Display, the company has developed a versatile fabric display Shield Crystal Lite film, which should find
system, enabling users to capitalise on the advances in fabric popularity among producers of roll-up, pop-up
printing. and banner displays.
The framework is strong enough to carry plasma screens and heavy This 140 micron laminate is a lightweight, textured
displays, yet Tecna claims it can be built quickly and packed away with compact polypropylene film, used with a water-based adhesive, said
storage. The t3fabframe channel uses the same patented connector and twist- to produce uniform, eye-catching display panels. PS Crystal Lite
lock tube location method as the t3airframe, providing compatibility across all t3 can reduce costs and is ideal when the graphics application requires a
structures. It also enables the fabric panels to be fitted easily to create 3D thinner construction or less rigidity.
framework structures with either non-illuminated panels or back-lit illumination Developed using a polypropylene-face film, PS Crystal Lite is designed to offer
for cost effective lightboxes. a stable alternative to PVC films, resulting in less shrinkage. It is produced to
Exhibitions, retail applications and conference sets are still the primary use for industry standard sizes, including 914 and 1067mm widths, as well as 880 and
the new t3 system, but what really makes it stand out is the T3airframe. This 1040mm to match Seal Graphics’ finishing materials.
opens up a myriad of fabric display opportunities including towers, plinths, Once again the focus is on cost effective, quality production, which is
curved walls, beams, arches, counters and bars with seamless graphics limited becoming an essential part of the digital industry.
only by print size.
The benefit here is that with customers looking to make their mark at Cutting waste
exhibitions on an increasingly smaller budget, this system opens up a number of Pop-up displays are not just popular in the exhibition sector. They are also finding
opportunities which would previously have been unheard of from a pop-up their place in the point of purchase (POP) market as a cost effective solution
display. The T3 Fabkit holds fabric tight for all-round versatility, opening up new which works well with more traditional POP material. The production of POP and
| 14 | Screen Process & Digital Imaging | August 09 Visit us online at www.spdi-online.com
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