LONDON FACES
Georgina Hamed
The make up artist founded an independent beauty store in Primrose
Hill, attracting beauty junkies and famous fashionistas alike...
Lost in Beauty is my store in Primrose
Hill and it's a realisation of my ultimate
beauty fantasy... cult beauty products
thrown together with vintage accessories
and art. There's also a backstage dressing
room-inspired studio where girls can
hang out and learn about make up whilst
sipping tea or champagne. I give make
up application lessons but we also have
occasional guest days with renowned
make up artists such as Mary Greenwell.
I was inspired by the concept stores,
Collete in Paris and Corso Como in
Milan. The design is based on a Victorian
apothecary mixed with a bit of Biba and
old curiosity shops where you can pick up
weird and wonderful delights.
Sadie Frost is our most regular celeb.
She's really sweet. Agyness Deyn came
in with Alexa Chung once and bought a
vintage fur coat and a hair product, and
Jay Kay also pops in from time to time.
I cherry pick top beauty talent. Jenny
Longworth is my star manicurist, used by
Vogue and I.D. Everyone wants Minx at
the moment, it's a new nail decor trend
that Hollywood is going crazy for. We also
have threading gurus Rekha and Feroza Moroccan Rose Body Wash, Becca’s
and Alexandra Soveral's non-surgical face Shimmering Skin Perfector and
lifts, which give an unbelievable glow. Jimmyjane aphrodisiac massage candles.
We recently celebrated our first Also Chantecaille's red lipsticks are very
birthday with a fabulous party. We had popular right now, must be the recession!
blues singer Natalie Monroe and a private Dewy, healthy radiant looking skin is
view of photographs by Mary McCartney. the most on-trend look for summer. We'll
Stylist Johnny Blue Eyes lit up the streets definitely be embracing colour blocked
with golden glitter and guests enjoyed eyes and statement lips for autumn and
pink Finlandia cocktails, Odette's canapes winter alongside our new found obsession
and Ooh Lou Lou cupcakes. The Broken with lashes! Falsies used to be a thing for
Hearts DJs and Jodie Harsh kept everyone fancy dress parties but now we're using
dancing to disco classics all night long. them to achieve a sultry evening look.
Hot products right now are REN’s For more go to
lostinbeauty.com
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