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12-13 WIAA 09 – Comm & NInn 6/7/09 2:51 pm Page 8
12 AWARD CATEGORIES
Community Campaign
of the Year
web4water.com’s Sam Bond; United Utilitie’s Martin Howarth; and guess who
hree worthy yet very different projects but it was United Utilities’ understand the value of what it does, and to engage staff and stakeholder
T
ambitious United Futures regeneration programme that just in community projects.
pipped the other two finalists to the winning post.
United Utilities established the United Futures scheme in conjunction Pilot area
with environmental charity Groundwork Northwest. United Futures funds Dwr Cymru Welsh Water was highly commended for its community
and delivers grass root projects in neighbourhoods where United Utilities’ campaign to educate customers about disposing of fat, oil and grease
engineers are working. (FOG) correctly. Following the national launch of Drains Awareness Wales,
a decision was made to do a localised campaign in North Wales, targeting
Diverse actions customers in the pilot areas of Flintshire. The utility initiated a four-step
Last year, the United Futures programme delivered more than 70 process to get the FOG message across to the publi, including a public
regeneration schemes. Projects ranged from an eco-schools challenge; relations campaign and bilingual customer information leaflets. WIAA 09
and allotment improvement scheme; and creating a Victorian-style
community garden.
The diverse actions of the programme as well as the fact that it showed
Last year, the United Futures programme
immediate benefits to the wider community were the key areas that singled
it out for the judges. delivered more than 70 regeneration
Yo r kshire Water’s One Million Green Fingers campaign demonstrated
schemes. Projects ranged from an eco-
that it is clearly investing in the future, said the judges. The scheme was
enabling schoolchildren to create a lasting legacy, they added. schools challenge; and allotment
This campaign is part of Yorkshire Water’s corporate social
improvement scheme; and creating a
responsibility initiative and aims to create 350 sustainable school
gardens by 2010. The company set up the scheme to help society Victorian-style community garden.
Review July 2009
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