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SIGN & DIGITAL UK REVIEW
successful show: “We took orders from the first day, even within a couple of
hours of the show opening. That’s obviously what we are here to do and because
of the class of people coming through the door, they’re purposefully coming to
make a purchasing decision at the show.
“Every year we prove that it is simple to justify the costs of exhibiting - we
walked away with high quality leads, orders, motivated staff and we’ve seen
customers, new and existing.”
Marketing manager at Robert Horne Group, Amy Le Corney, was impressed
with the quality of the visitors at the show this year: “It’s important for us to
come to Sign and Digital UK because this is when we get to see our existing
customers as well as potential new customers. The quality of visitors this year
has been good and although there’s slightly fewer than previous years, the
quality has been improved.”
Hewlett Packard, who had secured the largest stand at the 2009 show, chose
to demonstrate several new products. Country manager for sign and display at
HP, Nancy Janes, said: “Commercial customers are our target at this show and we
believe this is the best show in the UK to be able to bring our products to that
customer base.
Your Embroidery Services’ Mark Britton used Sign & Digital UK to deliver
a seminar covering Direct to product ink jet printing
Council, Wolverhampton Council, Basingstoke Council, University of Sheffield,
University of Leeds, South Yorkshire Police and Cheshire Police and many more
visited the show over the three days.
Chairman and manager at Alpha Engraving, Roger Masheder, having just
purchased a printer from Graphic Printing Technologies, commented: “It’s twenty
HP reseller partner, Perfect Colours,
scored top marks by taking two orders for
years since we were last here and while some things are the same, there’s a lot the new Latex L6500 from HP at Sign UK
that has changed. The show today has been good.”
“Despite difficult times at the moment, the people who are coming are
Perusing with purpose interested in actually looking at new technology, understanding how they can
Exhibitors also reported better than expected levels of trading within the show. grow and develop their business and also understand how they can finance that
Managing director of Graphic Printing Technologies, Stuart Cole, explained: business and move into new applications for the future.”
“This year we found people have been coming up to buy, probably more so than Marketing co-ordinator of Europoint Display, Margaret Brobbin, also
ever before. We’ve taken some strong enquiries and done business on the commented: “For the 2009 Sign and Digital UK show we went back to basics to
stand.” target small to medium sign makers and this has certainly paid dividends with
Head of product management at Roland, Brett Newman, also reported a leads on machines and media.”
Absorbing know-how
Many features were continued from the show last year, with the Sign
Makers Bar and the Massage Zone once again serving to rehydrate,
refresh and revitalise both visitors and exhibitors, while each of the
seminar theatres, including a significantly expanded Adobe Theatre,
were well attended throughout the show.
Brian Carter of B Scene commented: “I visited several workshops and
seminars during my visit to the show. Adobe and Corel Draw were the
ones that stuck in my mind as they were interesting and gave insight
into how these packages can be utilised to great potential.”
Doug of Peach Design reiterates the quality of the Adobe workshop:
“Terry Steeley and Richard West are great speakers. They make
everything easy to understand and the demonstrations on Leopard and
CS4 were extremely helpful.”
Finally, marketing manager for the show, Alan Caddick, concluded:
“There were numerous features that received great feedback from
visitors, such as the F1 competition, where Nigel Franklin, Darren
Worthington and Janet Smith were the three winners, as well as the
massage zone – these will definitely be featured again next year along
Hungry for knowledge: delegates were interested in
looking at new technology to grow and develop
with a wealth of new features.”
their business
www.signanddigitaluk.com
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