live acquisition/outside broadcast feature
AXIS you can centralise, yet remain In a distributed centralisation them. Orders can then be assigned to
hyper-local by having different looks solution, your hub can be located specific artists who can then build the
at each of your stations. If that doesn’t anywhere, including being virtual, graphics and complete the order, all
sound quite right, remember that AXIS with graphics staff at multiple within the AXIS system.
can automatically re-skin a graphic locations handling requests. Because This may already sound like a lot of
created elsewhere with a hyper-local AXIS graphics are automatically re-
A move to
functionality in a single system, and it
look and be ready for use almost skinned to match each station’s look, distributed is, but AXIS is growing even further
immediately. the distributed centralisation concept
centralisation
and this is where it starts to get even
enables each AXIS user - no matter
of graphics is
more exciting.
The concept of ‘distributed what their physical (or virtual) location
centralisation’ - to maintain a hyper-local look that’s
a big
Integrated AXIS partners
often very difficult to maintain with
decision, but
I’ve mentioned centralisation other centralisation solutions. If you
a number of
In addition to its core services, AXIS
several times, and it’s important to wanted to you could build a graphic in major has a growing list of integrated
delve slightly deeper into the concept Paris and have it air at a local station
broadcast
partners that add all kinds of
of centralisation because AXIS actually in Iowa almost instantaneously,
groups have
additional functionality, anything from
changes the whole concept as it is looking like it was created on the spot
already
online video editing to website
traditionally known. We refer to it as in Des Moines. content creation. For example, Max-T
‘distributed centralisation’. Let me
looked at the
video editing works within AXIS just
explain why. More ways than one to skin evidence and like any other non-linear editor,
Repurposing graphics typically a graphic
made their
except that it’s all hosted in the
requires a lot of duplicated effort, a
decision to
Internet cloud. Currently AXIS also has
good example being the conversion - There are actually two ways that
multiple times - of a full screen you can get a graphic with AXIS. You
go with AXIS
integrated FORScene, another video
editor; Asseto for file conversion;
graphic to an OTS using the same can create your own of course, but
and have
Txtstation for SMS messaging; and
content. Centralisation of those what if you need one that doesn’t
never looked
Atex Polpoly for website content
repetitive tasks is, of course, designed quite fit into any of the many back. management.
as a means to reduce this waste of templates that AXIS provides? No
And they
AXIS also has a growing list of data-
time and resources. In AXIS, all you problem, just click on the OMS (Order
didn’t have
provider partners as well, one of the
have to do is select a graphic, select Management Solution) button in the
OTS as the ‘Type’ and AXIS does the AXIS graphics creator, which opens up
to spend a
latest being Microsoft’s geospatial
mapping platform, Microsoft Virtual
rest. It really is that simple. the AXIS web-based order
dime on new
Earth, which enables AXIS users to add
In a traditional consolidated management system order entry equipment. satellite imagery to street level maps,
centralisation structure, you need a form. Here the user can order any
Now that
with TeleAtlas. Other image providers
dedicated graphics staff to create all kind of graphic, which is subsequently
makes sense
include AP Graphics Bank, Thomson
of your graphics. Those graphics just fulfilled by the graphics hub. Reuters, and MGN Images.
get moved (consolidated) into a Using OMS the graphics Thomson Reuters is also a provider
central hub. The number of people department simply logs on to the for stock market data for the AXIS
required to create graphics actually main screen where they will Quotes product. Real-time weather
stays about the same. In AXIS the immediately see a list of all the information is provided by Custom
workload is distributed to new orders that have been placed for Weather.
people, including newsroom staff,
which actually increases the number Beyond television
of people able to build quality
graphics without adding to the cost. I’ve already mentioned how easy it
This of course allows the hub to be is to repurpose graphics from one
leaner and more focussed on building format to another, like changing a full
highly customised graphics, like screen into an OTS. But I would be
custom animations for special remiss if I didn’t mention that it’s also
projects. very simple to convert those same
graphics into a non-broadcast
Chyron’s AXIS
template such as a website banner or
online graphic
services - and third
advertisement. The beauty of this is
party developer
that with AXIS a member of a sales
partners for
additional
team can literally sit in a client’s office
applications that
and build a high quality website
harness the twin
banner for them right in front of their
technologies of
Cloud Computing
eyes.
and Software as a A move to distributed centralisation
Service - deliver
of graphics is a big decision, but a
new sustainable
web-based
number of major broadcast groups
workflows with the
have already looked at the evidence
primary aim of
converting
and made their decision to go with
broadcast
AXIS and have never looked back.
customers' high
And they didn’t have to spend a
fixed costs into
variable, and
dime on new equipment. Now that
manageable, costs. makes sense.
www.ibeweb.com l may/june 2009 l ibe l 31
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