feature live acquisition/outside broadcast
It’s no secret that the traditional TV business
model is characterised by stubbornly high fixed
costs, which are collectively holding the
broadcast business hostage. The costs of
traditional media infrastructures used to offer
something of a barrier to serious new
competitive threats, but have now become
considerable liabilities. Todd Martin, VP of AXIS
operations at Chyron, reports.
Revolving around
an AXIS
A
‘big iron’ approach, at then News. It’s important to point out an image is broadcast it is
least as far as television that this is all hosted on the Internet. automatically saved into Tracker which
graphics are concerned, There is no requirement to install is Chyron’s asset management
no longer makes sense. expensive new equipment at any application. What this means is that
However, there are now broadcast location. AXIS handles anyone within a station group can
ways to mitigate, even
Chyron’s top
everything via a vast installation of immediately search for, and use, that
eliminate, those high costs with an priority is to dedicated servers, whereas a graphic. Sweet!
Internet-based approach that can take
help its
traditional graphics centralisation
the pain out of crippling cost
customers
solution will require the installation of Remaining hyper-local in
structures.
Chyron’s top priority is to help its
make the
a range of expensive, and often the ‘Cloud’
proprietary, equipment at every
customers make the transition away
transition
broadcast location, not just the It’s worth taking a moment here to
from expensive hardware as easily
away from
graphics hub. repeat that everything that is taking
and inexpensively as possible because
expensive
Searching for and using images in place, from the tracker, media
there are now web-based tools that
hardware as
AXIS is very simple. Just enter search selection, library search, filters for the
do many jobs not only as well, but
easily and
terms for each graphical region, select author and type of graphic, etc, is all
better.
Chyron’s AXIS online graphic
inexpensively
an image and/or data provider and being hosted on the Internet.
the options arrive almost instantly. The great advantage to hosting
services - and third party developer
as possible
A great thing about AXIS is that is these functions in the Internet cloud is
partners for additional applications because doesn’t matter what kind of graphics that AXIS adopters can instantly scale
that harness the twin technologies of
there are
playout device exists at each their centralisation solution just by
Cloud Computing and Software as a
now web-
broadcast location. As long as the adding new users to the AXIS account.
Service - deliver new sustainable
web-based workflows with the
based tools
playout device can display an image, Traditionally it can take many months
it can use AXIS. So in addition to not - and more than a few purchase
primary aim of converting broadcast
that do
having to purchase expensive servers orders - for a centralisation solution to
customers' high fixed costs into
many jobs
and software to get a graphics scale to meet a broadcaster’s evolving
variable, and manageable, costs.
not only as
function centralised, there’s no need requirements. AXIS scales almost
The first thing you notice when you
well, but
to replace disparate graphics instantly.
log into AXIS is that everything is
better
equipment at multiple locations either. A question often arises as to
organised into four basic groups: So, once a user is happy with how whether being able to see a graphic
Create, Track, Order and Manage. If a an image looks, all that remains is to created by another station is much
user wants to create a news graphic, press the Broadcast button and help if that station doesn’t share your
perhaps an over the shoulder, all it Chyron’s AXIS servers will render a full look and feel, which is a legitimate
takes is a mouse click on Create and resolution image. What’s more, once question - for non-AXIS users. With
30 l ibe l may/june 2009 l www.ibeweb.com
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