INFORM Corporate Strategy
TRENDS PARTNERSHIP
Very few people are enjoying
the perks of home-working –
Concrete maker renews
even in the CSR sector.
The latest annual CSR Salary
partnership with WWF
Survey shows that just 4% of
in-house respondents and Concrete manufacturer, Lafarge metric tonne of cement for the
REPORTWATCH
10% of consultants actually has renewed its partnership with group during the same period.
In a new regular column, we list
use their home as their place WWF for another four years. In terms of biodiversity,
the companies that have issued
of regular work. The two organisations have Lafarge has implemented per-
a sustainability report in the last
The National Travel Survey been working together since 2000, formance measurement tools for
month.
indicates that, across the UK, when Lafarge became the first its quarry rehabilitation process.
the average amount of work- industrial firm to become a James P Leape, general director
■
BG Group 2008 Sustainability
ers working fully from home is Conservation Partner. of WWF International, welcomed
Report
around 3% and this hasn’t Lafarge chairman and CEO the renewal of the partnership.
■
BP Sustainability Review 2008
changed in the past six years. Bruno Lafont said: “Building on He said: “The recent performanc-
■
Hewlett Packard Global
“The number of roles that we the progress we have made via es in terms of CO
Citizenship Report
2
emissions
see advertised as having a this partnership with WWF achieved by Lafarge are encourag-
■
Hydro-Québec Sustainability
flexible location/home work- International, we have decided to ing.
Report 2008: ‘Our
ing within CSR is very low but renew our engagement. “The commitment of Lafarge
Commitment to the Future’
we often find that, for the “We expect an effective support by our side has also pulled the
■
Inter-American Development
right candidate, companies from WWF International in areas largest international cement
Bank 2008 Sustainability
are more flexible,” said Acre of climate change, biodiversity or groups to commit to objectives to
Review
Resources’ Bethany Cox. water consumption. Such a part- reduce CO
■
International Personal
2
emissions. The chal-
nership is a fantastic opportunity lenge for Lafarge is to extend its
Finance 2nd Corporate
REPORTING
to challenge our vision with an efforts to its entire group, notably
Responsibility Report
Vodafone was the big winner environmental NGO.” in emerging economies – like
■
Microsoft 2009 Global
at this year’s CR Reporting Since the two have been work- Brazil, China, and India – where
Citizenship Report
Awards 2008. ing together, major advances have demand for construction materials
■
Rezidor Hotel Group
The awards, organised by been made as part of previous is growing rapidly.
Sustainability Report for 2008
CorporateRegister.com, are partnerships. At the end of 2008; “Through this partnership, we
■
Standard Chartered 2008
the only annual global awards absolute emissions from Lafarge are looking to Lafarge to take a
Sustainability Review
for sustainability reporting. All in industrialised countries have leadership role in moving the
■
Talisman 2008 Corporate
26,000 registered users of the gone down 12.5% over the 1990- entire cement sector, and other
Responsibility Report:
website were invited to vote. 2008 period, and a 18.4% reduc- industries, towards a sustainable
‘Integrate. Connect. Respect’
“There is momentum tion of net CO
2
emissions per economy.”
behind CR reporting. In the
midst of the current economic
SECTOR PERFORMANCE
gloom, this reflects a climate
of optimism and hope,” said
UK pushes for greenest milk in Europe
Paul Scott, managing director
of
CorporateRegister.com. The dairy sector has launched a Data collected through the sions. This launch should help
benchmarking initiative in a bid to initiative will feed into a new companies to become more effi-
THE WINNERS IN FULL make the industry greener. annual sustainability report, due to cient and identify areas where
Using a benchmarking tool, be published for the first time this individual sites can improve their
Overall report members of trade association summer. environmental performance.
Vodafone Group Dairy UK will be able to record Early indications already sug- “Benchmarking has the power
First-time report their performance on key environ- gest that dairy companies are beat- to drive major change across the
Virgin Media mental indicators and compare it ing many of their Roadmap tar- dairy industry, to the benefit of the
SME report with their peers. gets. They are cutting waste sent to environment and the bottom line.”
Ecologic Designs Inc. Information on energy use, landfill faster than expected, and
Integrated report greenhouse gas emissions, packag- using more recycled plastic
Novo Nordisk ing and waste will all be captured. in their milk bottles.
Carbon disclosure As well as helping individual Environment manag-
Royal Dutch Shell processing sites to improve, the er Fergus McReynolds
Creativity in communications tool will allow the industry to said: “Thanks to work
Coca-Cola Enterprises measure the sector’s progress such as the Milk Roadmap,
Relevance & Materiality towards targets set out in the Milk the UK dairy industry is already
Vodafone Group Roadmap – a set of targets devised producing some of the greenest
Openness & Honesty by Defra with the industry, milk in Europe.
Co-Operative Group such as by 2020 half of all milk “A recent study found the sec-
Credibility through assurance packaging will be made from recy- tor was responsible for less than
Vodafone Group cled materials. 3% of UK greenhouse gas emis-
IN FACT OBESE PEOPLE EMIT A TONNE MORE OF CARBON DIOXIDE A YEAR THAN THIN PEOPLE SOURCE: THE SUN
Sustainable Business ❘ May 2009 11
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