Some key figures and information from the report Regional Synopses
(All figures are for calendar year 2008 unless otherwise North America (see chart p. 6)
indicated.) “While faring well the first part of the year, many of the major
parks saw a poor fourth quarter due to the recession. Destination
• 122.7 million: Total visits to the top 20 parks in North parks, of which there are many in our Top 20, were hit harder than
America, level with the performance in 2007. Between 2005 regional parks. This is typical in a downturn when consumers
and 2008 the top 20 North American parks grew by a total choose the lower cost, closer-to-home attractions. Many of the
of 3.9 percent. regional parks were closed for the fall and dodged the recession
bullet, while the year-round destination parks suffered.” – John
• 57.4 million: Attendance for the top 20 European parks, Robinett, Senior Vice President, ERA
representing a growth rate of 1.1 percent. Attendance growth
of 7.6 percent from 2005-2008 for top European parks.
Europe (see chart p. 7)
• 12.2 million: Visits to top 10 parks in Mexico and Latin
“While much of Europe stood still in 2008, strong marketing
America
and strategic investment for the 15th Anniversary of Disneyland
Paris saw attendance growth at both the Disney parks.” – David
• 66.9 million: Total attendance to top 10 Asian/Pacific Rim
Camp, Director, ERA
parks “In the past, recession has hit the parks most reliant on holiday
tourists the hardest, as long holidays give way to shorter breaks
• 189.6 million: The total theme park attendance for top 25
and day visits. Attendance at regional and local parks has
worldwide parks in 2008, down 0.3% from 2007
tended to hold up as a result. 2009 is likely to be challenging for
everyone in terms of revenues, but the local and regional parks
• 12.5 million: Combined visitation to the top 15 US waterparks,
should perform the strongest in terms of attendance.” – Lesley
a growth of 1.8 percent from 2007
Morisetti, Director, ERA
• 19.9 million: Total attendance to top 20 worldwide waterparks,
up 1.4 percent from 2007. Middle East
“Most projects in Dubai and the United Arab Emirates have
been stopped due to the global economic downturn. This is
something of a blessing in disguise. Initial plans were probably
too aggressive and likely to have led to an oversupply. The
ultimate result will likely be more aligned with market realities.”
– David Camp, Director, ERA
© 2009 TEA/ERA. All Rights Reserved.
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