This page contains a Flash digital edition of a book.
Summary
A compilation of essential information for the Destination parks hit harder than regional parks
industry by the recession...
“It is typical of destination parks to be impacted more by a
“Theme park and amusement park operators, developers,
recession than regional parks, because they are located farther
vendors, consultants, designers, and others in the visitor
away from their markets, and cost more to visit,” states John
attractions industry need good information to build their
Robinett, Senior Vice President of ERA. “But it should also be
businesses and make balanced decisions - now more than ever,”
noted that the negative growth didn’t actually occur until the
says TEA President Steve Thorburn of Thorburn Associates.
fall. The regional parks were mostly closed by then while year-
“The industry numbers provided by the TEA/ERA Attraction
round destination parks were still open, so they took the fourth-
Attendance Report are a resource that will help us all to work
quarter hit.”
better and smarter in 2009 and to plan wisely for 2010. They
are also relied upon by journalists, and are closely watched by
The above was evident in Europe as well as the US. ERA
parks enthusiasts.”
Director Lesley Morisetti notes, “In 2008, the European parks
that are reliant on people taking a longer holiday were hit hardest
The TEA/ERA Attraction Attendance Report identifies the top
because those locations are getting fewer visitors. Historically,
commercial theme parks and waterparks around the world and
in a recession the urban parks do much better than the resorts
reflects their performance in 2008. Global attendance data is
and tourist area parks, because people are more likely to take
broken down by geographic region, by chain and by type of
less costly day trips.” But, she adds, “They must continue to
venue. This vital report is issued annually and jointly produced
provide what the customer perceives as good value for the
by the TEA (Themed Entertainment Association) - the leading
money.”
international trade alliance for the creators of compelling
experiences and places - and ERA (Economics Research
Overall, the numbers and the economy are pointing to lower
Associates) - a top international consulting firm providing
attendance in 2009. “The decline looks as though it will last the
economic analysis for the entertainment and leisure industry
majority of 2009 with some possibility of recovery by the end of
worldwide.
the year or early 2010,” observes Edward Shaw, ERA Senior
Associate.
Asia and especially China are bright spots with growing econo-
mies and an expanding middle class in the medium- to long-
term. The region is very far from saturated and its performance
is different from more mature markets. “There is lots of activity in
theme parks, resorts, cultural facilities and other entertainment
in Greater China, and the country’s economy, which has been
© 2009 TEA/ERA. All Rights Reserved.
2
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14
Produced with Yudu - www.yudu.com