PLANNING
ECOWISE
over time. A great example of that is
the telephone companies’ “Win Back”
programs where new customers are
given monetary incentive to switch
back to their previous long-distance
Hazardous Waste Program
provider.
for Businesses
As your need for more detailed
information about CLV increases,
equations will get more sophisticated
and your need for better measurement
processes will increase. Other variables
that can be built-in to future CLV
calculations are:
• Acquisition Cost: The amount of
money needed to acquire a single
Save up to 75% on your
new customer.
• Customer Retention Rate: The
hazardous waste disposal costs.
percentage of customers remaining
loyal to your company from one
period to the next.
• Retention Cost: The amount of
money needed to retain an existing
customer.
If you own a business in Montgomery County that generates less than
220 pounds of hazardous waste per month, you may qualify as a Small
• Referral Rates: the amount of new
Quantity Generator, and may be eligible to join Montgomery County’s
business brought in due to existing
EcoWise program. ECOWISE accepts most ordinary hazardous materials
customer behavior
on a cost-per-pound basis, with convenient drop-off times and greatly
• Discount Rate: The cost of capital
reduced handling costs.
used to discount future revenue
from a customer. Revenue taken in For More Information and a Registration Packet,
two years from now is less valuable Call: 240-777-6564
to your company than the same Or visit: www.montgomerycountymd.gov/hazardouswaste
amount of revenue earned today.
Email: recycle@montgomerycountymd.gov (type ECOWISE in search)
Using net present value calculations
enables businesses to view all
numbers in today’s dollars.
Division of Solid Waste Services, Hazardous Waste Program
0 ThinkBusiness Click Here for Table of Contents April 2009 1
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