10 INGREDIENTS & ADDITIVES
for the near future.
This report also presents and evaluates key players
in the area of natural ingredients and their innovation
strategies.
Among the future key ingredients highlighted by the
report are:
p Teas with added spices and teas not sourced from
camellia sinensis, such as Yerba maté and rooibos, are
emerging as an alternative to coffee and as beverages
with interesting health benefits.
p Floral flavours such as jasmine, hibiscus and rose are
an emerging trend in its early stages.
p Ethnic spice mixtures such as Indian, Moroccan,
Haitian and Caribbean are currently demanded by
adventurous consumers seeking new tastes with ethnic
connotations.
p Among the sweet flavours, superfruit flavours such
as açaí, goji, moni, mangosteen, yumberry and yuzu
are expected to catch up with familiar fruit flavors in
popularity, due to them being exotic, new flavours,
and due to their antioxidant health benefits.
p Achiote, sofrito, ras-al-hanout, and tandoori masala
are exotic savory flavours with great potential their
popularity being fuelled by increasing consumer
demand for exotic flavours. Also, these natural
flavours have health benefits that provide additional
selling points.
p The speciality flavours wasabi and coffee are expected
to leave their specialty positions and appear in other
categories such as wasabi ice cream.
p Flavour pairings that are expected to see increased
application in natural food and drinks products are
Fig. 2. The speciality flavours such as wasabi ice cream are among the
clove and green apple, thyme and tangerine, sea salt
developments being considered by food manufacturers, according to a
and smoked tea, lavender and honey, cumin and
new report on the use of natural ingredients.
apricot, and wasabi and maple.
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towards minimising our carbon footprint. It’s a win-win verall, the report concludes that consumer
situation.”
Future key ingredients
O
pull towards natural food and drinks, driven
by health concerns and a general distrust
towards functional ingredients, currently
Natural products are gaining popularity as consumers provides an exciting new opportunity for food and drinks
increasingly avoid artificial additives. Driven by reports manufacturers.
about adverse effects of synthetic ingredients such It adds that many natural ingredients have inherent
as increasing incidence of allergies or behavioural health benefits that are still not fully elucidated by
changes in children, consumers are switching to natural science. This provides opportunities for building
ingredients. consumer confidence, and for proprietary health claims.
At the same time awareness about the functional
p Factors inhibiting market growth are an uncertain
benefits of natural ingredients is increasing. As a
regulatory environment and higher production costs
consequence, ingredient manufacturers are increasingly
for natural products than for regular food and drinks
looking to provide natural ingredients as well as natural
products. On the other hand, consumer interest in
flavours and colourings to the industry, while end
products containing natural and exotic ingredients
product manufacturers seek to replace artificial additives
is high, which opens up many opportunities for
with natural alternatives.
manufacturers.
Future key ingredients
Finally, it notes that some natural ingredients such
Switching to Natural Ingredients is a new ingredients as exotic spices constitute an ideal fusion between
report published by Business Insights that provides indulgence and health – and thus appeal to consumers
insight into the top flavours and ingredients and trends on two levels. p
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