tive practitioners is spreading across the rural states. Sierra Club and the United Steelworkers Union.
Kevin Doyle, president of green consulting and
Connect: National Center for Complementary and Alterna-
training company Green Economy, advises that the gov-
tive Medicine, 1-888-644-6226, nccam.nih.org.
ernment’s initial investment is only meant to be a launch
pad. “The federal government serves best as an innova-
4) Power Pushers: energy and renewables
tive leader,” he counsels. “Money from the private sector
“Solar and wind are already multibillion-dollar industries,”
should be at least five times that much.”
says Peter Beadle, president of Greenjobs.com, “but hydro-
gen and fuel cell production are still in the nascent stages.”
green on top
Job seekers will have an easier time breaking into the
“CEOs and senior level executives across a broad spectrum
renewables industry via marketing and sales. Workers also
are entering the environmental field in droves,” says Rona
are needed to install and maintain solar panels and wind
Fried, founder and president of SustainableBusiness.com,
turbines, and certification is readily available.
which includes a “Green Dream Jobs” online directory.
Corporations need strong communicators as they build
Connect: GreenJobs.com; Apollo Alliance, 415-371-1700,
environmental strategy into their policy, partner with non-
ApolloAlliance.org.
profits and work to respond more quickly to rising public
concern over environmental issues.
5) Planet Protectors: Legal Careers “Many companies have environmental managers, who
Environmental law groups go to court. Lewis and Clark are now being upgraded in terms of status,” says Dan Esty,
Law School students, in Portland, Oregon, can get envi- co-director of the Center for Business and Environment
ronmental law certification with their degree, and most go at Yale University, and co-author of Green to Gold: How
on to work in state or federal government offices or private Smart Companies Use Environmental Strategy to Innovate,
practices with an environmental bent. Create Value and Build Competitive Advantage. “To be a
Earthjustice, a nonprofit that started as the Sierra Club successful manager, you need good analytical skills, to un-
Legal Defense Fund in 1971, employs some 150 lawyers, derstand the environment in a business context—as a core
communications specialists and fundraising and general business strategy.”
support personnel. They also keep an online list of job The 300 largest corporations are now in the initial
openings. stages of crafting a new social frontier, writes author Bruce
Piasecki, in World Inc. “Business first seeks to sustain and
Connect: Lewis & Clark Law School, 503-768-6600; further itself,” he notes from his perch as president and
Earthjustice, 1-800-584-6460, EarthJustice.org. founder of his consulting firm, American Hazard Control
Group, “but this revolution has the side benefit of being
6) green geeks: information technology
good for us all.”
“People think there is some kind of mystery, ‘Where are
the green jobs?” says Marie Kerpan, founder of consulting
turning Blue and white
practice Green Careers. “There are a bazillion companies
where you can take your skills and put it to work in a green
collars green
company.” She particularly notes opportunities in outreach,
The 10 Midwestern states perhaps suffering most from the
fundraising and political awareness.
disintegration of the country’s traditional middle class are
ideally suited for wind energy development. According
Connect: EcoVentures International, 202-667-0802,
to the Environmental Law and Policy Center, they could
Eco-Ventures.org.
jointly realize nearly 37,000 new jobs by 2020 if the na-
tion’s renewable energy portfolio were set to 22 percent.
7) eco educators: green Learning
A University of California at Berkeley study update
Sustainability coordinators have been joining the ranks of
in 2006, “Putting Renewables to Work: How Many Jobs
educational institutions looking to go green. Although not
Can the Clean Energy Industry Generate?” projects that
many schools offer degrees in sustainability, that’s begin-
the renewable energy industry could consistently produce
ning to change; more schools are either converting existing
more jobs per megawatt of electricity generated—in con-
programs or starting new ones.
struction, manufacturing, installation, operations and man-
Connect: Association for the Advancement of Sustainability
agement and fuel processing—than its fossil fuel industry
in Higher Education, aashe.org, 859-258-2551, aashe.org;
counterpart. Given a 20 percent national renewable energy
Presidio School of Management, 415-561-6555, Presidi-
standard that includes 55 percent wind energy, that could
oMBA.org.
equal 188,018 new jobs by 2020.
Kate Gordon, co-director for the Apollo Alliance, a
8) Better Builders: design and Construction
nonprofit working for American energy independence,
summarizes the point. “There’s been a wholesale loss of
Green builders already have a competitive advantage over
traditional builders in both commercial and residential
26 Phoenix
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