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SGB Sports
NEWS
SHORTS
The All England Open
Badminton Championships
2009 are being held at the
National Indoor Arena in
Birmingham this week and
Slazenger S1 sports drinks have
been named as the official
sports drink for the
Cranmore Park – AIS’s impressive exhibition centre and venue for championships.
INTERSPORT’s quarterly buying shows. Slazenger S1, which is
formulated to aid both physical
INTERSPORT Q4 2009 Show
and mental performance, helps
the body replace lost salts and
The Buying Show for Q4 2009 will be held on Tuesday 24 and fluids faster than isotonic sports
Wednesday 25 March and, once again, promises to be a lively and drinks. Available in 500ml
interactive meeting between Members and Suppliers. A drive to invite bottles with a sports cap, the
potential new Members proved successful, with representatives from drinks are absorbed by the body
independent stores from across the country booked to attend up to 40 per cent quicker than
presentations on both days of the show. isotonic drinks.
Plus there’s a very special surprise in store – watch this space in next
month’s SGB to find out more…. Dave Shaw is now General
Manager of HEAD UK. He
The Competitive Edge in a Retail Environment replaces Jeremy Sherwood who
INTERSPORT has undertaken a proactive campaign to invite more has been promoted to the
independent retailers to join the buying group and enjoy the benefits Board of HEAD International &
enjoyed by its existing Membership. The exercise has generated a assumes the new role of
promising level of interest and enquiries from across the UK. Executive Director Global Sales
The market is becoming increasingly challenging and competitive so & Marketing. Helen McHugh
the advantages of becoming part of the world’s leading sports retail has also joined the team as
brand are numerous. There’s so much more to Membership of Promotions Manager.
INTERSPORT than increased profits and margins gained through the In what has clearly been a busy
enormous buying power of the group. start to 2009 the brand has also
For more information on INTERSPORT membership, please contact confirmed the signing of world
Barry Mellis, General Manager of INTERSPORT UK on 0121 683 1466 No 3 Tennis player Novak
or email barry.mellis@intersport.co.uk Djokovic, and alongside Andy
Murray, currently world No 4,
New Suppliers on Board has reinforced their strong
Following a successful showcase presence at the Q3 2009 Show, two position at the top of the game.
new suppliers joined the INTERSPORT portfolio on March 1st – The recent World Ski
compression technology performance apparel brands, Skins and Under Championships’ held in Val
Armour. Two more market-leading suppliers are about to be d’Isere also proved successful
announced once all the paperwork has been finalised. with Didier Cuche capturing
David Ling, General Manager of Skins, feels that their unique two Gold medals.
product is an ideal fit for the sports authentic INTERSPORT membership
"Gradient compression clothing has recently seen significant business Fitness TV has appointed Enjoy!
growth but, arguably, many retailers still don’t fully understand the Marketing to provide fully
benefits behind the technology,‘ he commented. "We have done an integrated marketing support
excellent job in generating brand and consumer awareness and now, across both consumer and B2B
by educating INTERSPORT store personnel in the specialist technology, markets in the run up to its
we are creating a great opportunity to collectively distance the launch on SKY TV this summer.
independent retailer from the multiples." It will be the UK ’s first digital
TV channel dedicated to health
Forthcoming Buying Show Dates and fitness, which will be free
NISTEX (National Independent Sports Trade Exhibition) – 30 June 2009 to air on Sky and simulcast
INTERSPORT Q1 2010 Sales Meeting – 1 & 2 July 2010 online. The channel will provide
INTERSPORT Q2 2010 Sales Meeting – 29 & 30 September 2010 a superb platform for the health
and fitness sector to reach a
national audience, with viewing
figures in the region of 600,000
a week anticipated by the end
of the first year.
8 SGB SPORT MARCH 2009
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