P3 Contents Sports MARCH:SGBGolf_NEW_template 24/03/2009 11:35 Page 3
SGB Sports
ISSN 1757-7276
Datateam
Publishing Ltd
H
ello! Exciting times, as the UK gears up for… Well, I'm
not sure what we're gearing up for. But it's exciting times,
anyway.
Linebreak announced exclusively to SGB recently that they've agreed
a deal with Prostar where their gear will be included in the Prostar
London Road, Maidstone,
catalogue, and distributed by the Wakefield company. This is an exciting
Kent ME16 8LY. deal, because Prostar have never done this before and it gets Linebreak
Tel: 01622 687031
out into much wider channels. It should be a really good deal for
Fax: 01622 757646
both companies.
What else is new? I had the privilege of seeing and trying out
Editor:
some of Brooks' latest apparel recently, and I must say I was really
pleasantly surprised. Most shoe specialists do some apparel, but this is... Well, it's
Jon Bruford
excellent. The running top I tried on – which I believe was an Equilibrium short sleeve –
01584 877177 was at least as good as any technical top I've tried. I think Brooks are on to a winner with
jonbruford@yahoo.co.uk
their apparel this year – check it out at www.brooksrunning.co.uk and you'll see what I
mean. On the ladies side, the PR T is a real standout too.
In other news, world swimming governing body Fina is 'cracking down' on hi-tech
Contributors:
swimsuits after 108 world records were broken last year – 79 of them by swimmers in the
Jack Lynes: Sports Trade
Speedo LZR Racer suit.
Fina has said that from July's World Championships, suits will not cover the neck and
Robin Barwick: Contributing Editor
cannot extend past the shoulders and ankles. The changes also put limits on suits'
Zöe Foster: Feature Writer thickness and buoyancy.
Maybe I'm over-simplifying, but… Well, a couple of things spring to mind. Does this
sound to you like the achievements of some exceptional athletes are being undermined
and undervalued? Some of these records have stood for 30-odd years. It's about time
Publication Manager
somepone broke them. Or did the previous holders have some sort of advantage too?
Paul Ryder
What about all the technology between now and then?
01622 699105
There's only one thing for it – for the playing field to be level, so to speak, they'll all
Email: sgbuk@datateam.co.uk
have to swim naked. And any genetic advantages will not be allowed, because it's just
not fair.
It's technology, improvements in fabrics, design – lots and lots of factors come into this
Subscriptions &
even before you get to the athletes themselves. What were the swimmers wearing that
broke the 29 non-Speedo world records? What 'advantage' did they have? Sometimes,
Circulation:
technology moves on in great jumps – that seems to have happened last year. Everyone
Karen Wright
will catch up, then someone will step ahead again. It's the nature of technology, and of
www.sgb-sports.com
investment. Of course, swimmers cramming themselves into two suits to aid buoyancy is
01622 699109
both silly and should perhaps be considered cheating, but that's another issue.
Wow, I'm talking a lot. I'd best get this issue finished, it's too good to hold on to…
Production Editor:
Jon Bruford, Editor
jonbruford@yahoo.co.uk 01584 877177
Brian King
bking@designandmediasolutions.co.uk
Tr a n s c r i p t i o n :
SPORTS
Helen Farress
Annual Subscriptions £76.00 (UK); £82.00 (Europe); £118.00 (Air
3 SPORTS NEWS 26 HEAD
Mail); Single Copies: £6.50 (inc.p+p) Subscriptions include SGB
The latest going-on in the sports Paul Clapham met Dave Shaw,
Sports and Outdoor Guide to the Trade, the only annual directory industry, including more on that HEAD UK's new general
published for the UK sports and outdoor industry. Subscribers to
Linebreak and Prostar link-up, manager
SGB Sports and Outdoor are entitled to receive SGB Sports and
Outdoor Newsline free of charge, to the weekly emailed news
and news from STAG,
service, instead of paying £180 per annum.
INTERSPORT and Allied
Datateam Publishing Ltd 2002. All rights reserved No part of this 12 TRIATHLON
28 NEW PRODUCTS
publication may be reproduced, stored in a retrieval system, or
transmitted by any means, electronic, mechanical, photocopying,
A huge special on the latest and
Hot new gear from a variety of
fax, email, recording or otherwise, without prior permission of
greatest product for triathletes,
sports
Datateam Publishing Ltd. rounded up by Zöe Foster.
22 BADMINTON & SQUASH 30 ARKWRIGHT
Robin Barwick looks at the latest The voice of the independent,
racket technologies and more running wild and free
SGB
Cover Story . . .
Sports and Outdoor
www.sgb-sports.com
The partnership voice for the trade
SGB Sports and Outdoor is the UK member of the European Sports Trade Publishing Group, a co-operative ?F:B<P? BB<P
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of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only
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pan-European sports trade magazine – free to SGB Sports and Outdoor subscribers. ESPG members
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include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
Sports Industry Awards official supplier www.sportindustry.biz/awards
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