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MARTIN HANDFORD
THE MAGAZINE
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COPIES SOLD TO DATE
Wally’s World is a weekly magazine and sticker
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60,605,000
series for boys and girls. Featuring the Where’s
Wally? characters, each issue explores a different
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PROMOTION TO DATE
country’s geography, history and animals and is
£4,147,000 / $6,636,000
ZZ
full of exciting facts, stories, pictures and puzzles.
COMBINED OTHER INFO
• Target market: Boys and girls aged 6-12
• Frequency: Weekly
THE COLLECTION
Wally’s History of the World
Atlas sticker album plus stickers.
• UK launch date: January 1997
• Regular UK price: £1.50
THE COLLECTION
• Number of issues: 52
Part 1 comes with a detailed timeline
sticker album covering history through
the ages. There is also a sticker sheet
with every issue to add to the album,
THE COLLECTION
plus fun stickers of the characters.
Timeline sticker album plus stickers.
• UK launch date: February 1998
THE MAGAZINE
• Regular UK price: £1.50
• Number of issues: 52
The magazine is packed with facts and
Front Back
cover:Front
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stories about landmark historical dates. WORLDWIDE MARKETS
Wally travels through time, visiting
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other eras and finding out about its
people, lifestyle and important events.
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