p22 gammex 26/2/09 14:15 Page 2
GAMMEX PREVIEW
GAMMEX 2009 to debut in
Mexico with over 2,000 visitors
G2E sees upgrade of PromoNet Coupon Solution
G
AMMEX 2009’s Show Manager Izkrah amusement sector including: GMV, Casper, Moldeco,
Pinto explained to Mauricio Moreno of Abauer, Unis, Monetec, Galex, etc. From the US of A,
Surface Media that México City has been we have Gary Platt, Cool Things from Italy, Astro
the home of one of the oldest regional Corp from Taiwan, ACE from Korea, TAB Austria, and
amusement expos. As new businesses so on. Many of these companies are coming to Latin
venture into Latin America’s most promising gaming America for the first time, and there are other big
market, GAMMEX 2009 claims that more than 2,000 companies that we are not able to tell you about,
gaming professionals will visit this expo in an just yet.
industry display without precedent in the country.
With about six weeks to go for GAMMEX 2009 at MM: We have read that a Commission is
México City’s major venue the World Trade Center, debating the old gaming law in the Mexican
on April 1-2, Pinto comments also on the current Congress. Any update on this?
legislation process at the local Congress, where IP: According to one of our attorneys, who worked
legislators are debating changes to the outdated at Secretaria de Gobernacion, which controls gaming
1947 Federal Gaming and Lotteries Law. This arcane legislation in México, at the moment there is a strong
piece of legislation was subjected to questionable possibility that the first changes will be to allow
Regulations in 2004 with the ensuing controversial casino gaming machines in the country, the ones
gaming permits and Court injunctions that enabled called Class III. The representatives have a new casino
gaming operations to open in the country. law project that they are willing to have approved to
allow Las Vegas type casinos. We are all hoping for
MM: First, Would you let us know about the this to happen.
impact of the two expos in México City?
IP: Yes, of course. But there aren’t two events. There MM: You have said that there will be 2,000
are three! Let me explain. Exime is the oldest gaming visitors attending GAMMEX 2009. Surely, this
expo in the country and this year they will celebrate hasn’t happened before in México. How could you
14 years, in August. ELA 2009 stated in Monterrey be so sure that you will attract such a big crowd?
last year and have moved to the DF for a May date, IP: It’s very simple. We do know our market, and
and GAMMEX 2009 is in what should be its second have worked very hard to prepare GAMMEX 2009,
year in México City. Each of the three expos has as since May last year when many people came back
objective different goals. Exime is an amusement from Monterrey with the impression that the gaming
expo for the arcade business, ELA is aiming to the public had supported ELA, which was very well
new segment of betting salons; and GAMMEX aims to organized. When we saw this, we decided on a trial
please all of the gaming segments. expo in a México City hotel. We hired 1000 SMQ of
space for one day and had more than 1,000 visitors
MM: Well, this is news to us. Everyone thinks from all over the country. All the indications are that
that there are two gaming expos in México. over 2,000 decision makers will come to GAMMEX
IP: This has been quite common with the people 2009 on April 1-2.
who are not well involved in the gaming industry in
México, but no one can ignore an event that has ran MM: Yes, but will the visitors from the new
for 14 years, thinking that there are only two gaming gaming segment come to GAMMEX 2009?
events in the country! What shouldn’t surprise us, IP: Of course, and we are sure of this, and just now,
however, is that other expos are organized in other I would like to say than you to the president of the
Mexican cities in the future. You see, betting and Asociacion de Permisionarios de Juegos y Sorteos de
machine gaming in México is just beginning to be México, Alfonso Perez Lizaur, who has accepted our
taken into account and the sector as a whole is very invitation on behalf of his prestigious organization to
young. But we are 110 million of Mexicans who like a attend GAMMEX 2009. We are making available to
little gamble, whether that is horse racing, lotto, the México licensed operators a fully furnished
bingos or slot machines. complimentary stand where Mr Perez Lizaur may be
able to entertain not only the member of his
MM: Who is taking part in GAMMEX 2009? Association, but international operators, who will for
IP: We have most of the big names in the sure be at GAMMEX 2009.
22 MARCH 2009
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