The Children’s Society Magazine | Spring 2009 |
15
Finance
We’re a safe investment…
Making money from our magazine
You may have noticed that this issue of
Charles Nall, Corporate Services Director,
The Children’s Society Magazine has more
pages than usual. There’s a reason for this -
responsible for finance tells you why…
we’ve included advertisements for the first
time.
There’s no getting away Long-term, we’ll start feeling the pinch.
If you are wondering why we have done
from it, we’re in the middle We rely on donations through income
this, the answer is simple. On-page
of a recession. The last six streams like Gifts in Wills. Suddenly,
advertisements and advertising inserts help
months have seen daily news stories about however, we’re impacted by falling
cover the cost of producing the magazine,
Britain’s economy and it’s instability. I think house and share prices.
which means we can spend more money
we’re all considering what it means for us
on our direct work with children.
on so many levels – our homes, our We’re doing all we can to combat the
savings, our families and our jobs. What problems that we face. We are relying
The appeal letter that accompanies the
does this mean for The Children’s Society on people like you to continue to
magazine usually generates enough
and your support? support us and our work, through
income to reduce the unit cost of print
these hard times, and we’ll be honest
and postage to 12p per issue. Our aim
In times of economic downturn, the most with you about where your
is to bring this cost down further.
affected are those already on the poverty money goes.
Advertisements will help us do this.
line. The need for support becomes greater
during a recession and charities are more in 80p out of every £1 given to
We welcome feedback on the magazine
demand. The problem occurs when there’s The Children's Society goes on our
and would be pleased to hear from
more work and less money around to do it. direct work with children.
readers. Please contact The Editor.
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