There seem to be three camps of people when it comes to their focus on SEO: the avoider, the dabbler and the committed. Regardless of which camp you belong to currently, you must realize that the changes to search-engines are perpetual and with each change comes new ad- justments that increase or decrease the impact to anything you may have done to “improve” the performance of your site.
SEO optimization is neither fast, nor is it a one- time project. In fact, it requires a consistent focus and constant re-education to keep up with
search-engine algorithm (methodology) changes that occur at least each quarter.
THE QUESTION IS: WHAT CAN A CONTRACTOR DO TO HAVE A WEB PRESENCE WHICH DRIVES INQUIRIES?
The lion’s share of the traffic to websites are driven by Google. Half of a website’s traffic will typically come from search results. About 60% of all internet-enabled devices connect to Google on a daily basis.
Every time we turn around, another search-en- gine change has emerged, creating havoc with website owners. It is a bit of a shell game for website owners and SEO geeks. Google will adjust its formula to increase or decrease the weight of factors used to determine the ranking of a web page in the search engine results page (SERP). Why do they do this? Because everyone is trying to improve website rankings by lever- aging the on-page and off-page SEO methods. When one method is overused, creating a poor result-set, the mighty Google will adjust the weighting to rebalance the results.
In today’s ever changing search-engine landscape, the commercial contractor has an especially difficult job: stand out in a sea of consumer-oriented businesses with huge advertising and SEO budgets.
THE 4 FACTOR FORMULA TO SUCCESSFUL ON-PAGE SEO
The most important factor for a site is the on-page (within the site) factors. Off-page SEO is mostly about creating votes of confidence and relevance from 3rd party sites and is not as important in today’s search- engine landscape as it once was. There are four distinct factors in a successfully execut- ed, SEO friendly website:
PLATFORM + ARCHITECTURE + CURATION + CONTENT = “ON-PAGE SEO”
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