168 CSD


custom home lighting packages. “At Carolina Lantern and Lighting, our mission will continue to be to provide the best selection and service for any lighting need,” says Clouse. “Whether you are looking for the perfect copper or brass lanterns to grace your front door, updating your home’s interior or building a new home, we are here to serve you with over 200 product lines to choose from and an experienced staff to help you make the right choices. We take pride in treating all our custom- ers with the same personalized attention to detail.” Yet, as Clouse watched volume homebuilding expand


in Mount Pleasant and the surrounding area, it occurred to her there was another market she could serve. “When I look around, it seems that every piece of land is being absorbed by volume builders,” she ex- plains. “As a rule, these builders offer homebuyers only a few choices in lighting packages. It’s been my experience that peo- ple want to be different … they want something better than builder-grade light fixtures that are exactly like everyone else’s in the neighborhood. Now they can have them at prices they can afford.”


At Carolina Lighting Clearance Center, customers can expect


an entirely different shopping experience than they would get at other lighting retailers, such as Carolina Lanterns and Lighting. Located just off of Clements Ferry Road in the Cainhoy area, often referred to as “the new center of Charleston,” Clouse’s discount lighting showroom is just one business situated along Deanna Lane that caters to the building industry. “It’s an ideal location for us,” she points out. “My neighbors include compa- nies that sell blinds, shutters, cabinets, windows, flooring, granite and other homebuilding products. So we feel right at home here. And we’re adjacent to Cainhoy Village, where


thousands of new homes are expected to go up in the next few years.”


Here’s how her new discount showroom works: Every week, Carolina Lighting Clearance Center receives a truckload of merchandise. “These new lighting fixtures and accessories come from one of the major suppliers we have worked with at Carolina Lanterns and Lighting for many years,” explains Clouse. “So customers can be assured this is all high-quality merchandise. We can’t tell our customers what’s coming in on the next truck because we don’t know, other than it’s different from the weeks before. There


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