Vol. 40 No. 9 November 2016 NEW LOOK, NEW MAG
WE HAVE THE BEST STORYTELLERS IN LACROSSE. WE’RE JUST ADJUSTING OUR LENS.
On Feb. 11, as our story about burn survivor and two-time magazine cover man Connor McKemey suiting up for High Point went viral, I received an email from Erin Smith, director of education and training at US Lacrosse. “This is a perfect example of something we do better than anyone else when it comes to covering the sport,” Smith wrote. I thanked her, and then replied, “We try to be the best storytellers in lacrosse. We’re not always fi rst. We’re not always hippest. But we emphasize quality and journalistic integrity.” I really do believe we have the best storytellers — from writers and editors to photographers, videographers and designers — in lacrosse. We’re just adjusting our lens.
The rebranded US Lacrosse Magazine will continue to feature stories about inspirational people like McKemey. and bring you the best and brightest of the sport in images and words. But we also will be unafraid to celebrate the great work driven by your investment in US Lacrosse. What’s new? Fuel: This section (page 13) relates to USL’s mission “to fuel the sport’s growth and enrich the experience of participants.” We hope it is a source of motivation in your daily lacrosse lives. USA Insider: To elevate Team USA, look for unprecedented access to these ambassadors of the sport, starting on page 51. USL Insider: See the mission at work and how to reap the rewards of membership (page 56). Design: Dig the new look? So do we. How has US Lacrosse helped you or the
sport in your area? I welcome your stories and feedback at
mdasilva@uslacrosse.org.
EDITORIAL Editor-in-Chief Matt DaSilva mdasilva15 Deputy Editor Corey McLaughlin Corey_McL Staff Writer Megan Schneider mschneider713 Staff Writer Matt Hamilton Matthamilton92 Staff Writer Bill Tanton Art Director Gabriella Ferraro O’Brien Video Production Manager Mike Wallin Digital Content Coordinator Sean Burns Staff Photographer Kevin P. Tucker Staff Photographer John Strohsacker
LEADERSHIP VP, Brand Marketing & Membership Mark Hogan Director, Communications Brian Logue
ADVERTISING Sales Kirsten Brown
Contents ©US Lacrosse Magazine 2016. Reproduction in whole or in part without written consent of US Lacrosse and the writer, photographer or artist is prohibited. LACROSSE, Lacrosse Magazine and US Lacrosse Magazine are registered trademarks of US Lacrosse, Inc. US Lacrosse Magazine (ISSN: 1069-5893) is published 10 times per year in January, February, March, April, May, June, July/August, September/October, November and December for $25 per year for youth players (youth players receive six issues), $35 for players age 18 and under, and $50 for adults 18 and over by US Lacrosse, 2 Loveton Circle, Sparks, Md. 21152. Periodical postage paid at Sparks, Md., and additional mailing offi ces.
Postmaster: Send address changes to US Lacrosse Magazine, 2 Loveton Circle, Sparks, Md. 21152.
Phone (410) 235-6882. Fax (410) 366-6735.
WHY I PLAY
We all have different stories and different backgrounds. And we may play for different reasons. But lacrosse brings us together. It’s not about who you are or where you came from. It’s about the game we love. Lacrosse is for everyone. Watch the “Why I Play” video at
youtube.com/uslacrosse.
— MATT DASILVA, EDITOR-IN-CHIEF mdasilva15
4 US LACROSSE MAGAZINE November 2016
USlacrosse.org
LETTER FROM THE EDITOR
©PHOTO CREDIT
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