VISION LANDSCAPE ANALYSIS
shrinking, there is a sizable opportunity for distributors to provide value-added services to end-customers, such as pre- sales support, application engineering and integration with other digital and electro- mechanical systems. MaVis has also seen the industry shift
towards faceless ordering systems, typically through webshop sales. But its view is that, so far, this is slow to be successful in Europe. Online purchasing may represent part of
the larger desire from customers to reduce the complexity of their businesses, or simply take advantage of their ability to do so. Why make three transactions when you could make one? Tis may work out well for distributors, said Radford, thanks to their large line cards and capability to advise on interoperability. ‘Although it also speaks to the importance of machine vision brands
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producing broad portfolios with a wide variety of products,’ he added.
Space for innovation Although consolidation seems certain to continue, market growth provides room for new ideas and the potential for new players in niche or highly specialised areas to enter the market. Radford reflected: ‘Tis yields an
interesting mix of greater acceptance of machine vision through the brand power of the larger, well-known players in the market, while innovation and new entrants force the evolution of products and services in a highly competitive market.’ Artificial intelligence, embedded
processing, internet of things and cloud computing technologies have extensive potential for delivering innovation and breakthrough solutions. Tiarks is convinced
these technologies will change the way machine vision products are built and will have implications on the technologies used to create machines in the future. ‘All current machine vision companies
need to master this in the coming years by deploying new technologies – be it from big technology firms or not – directly to the customer base,’ Tiarks said. ‘Tey should adapt to new business models and define a certain, mostly new, role in the value chain toward the customer. As a result, these companies will be sustainable and benefit from the changes in the market.’ Ferrari is less sure of the scope for the
impact of innovation in these fields: ‘Many applications still require very specific results from strictly defined inspection parameters, and so traditional image processing will still account for the major volume of applications,’ he said. ‘AI will help increase g
IMAGING AND MACHINE VISION EUROPE VISION YEARBOOK 2022/23 9
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