Tech focus


Platforms ready to embrace a new era


Novel content formats are facilitating many different ways to configure the publishing process


In recent years digital platforms, and the widespread adoption of smartphones and tablets – not to mention time contraints brought on by an ever faster- moving industry – have led to a revolution in the world of academic publishing. As Straive’s chief operating


officer Prabhakar Bisen recently wrote in Research Information, the future ‘belongs to alternative content formats such as videos, podcasts, posters, infographics, and plain-language summaries’, with healthcare providers, publishers, and pharmaceutical companies all embracing


ARPHA Platform


alternative content formats to provide users with content customised in the preferred format and platform. With the advent of Covid-19,


social distancing and a general move towards remote working, many societies have embraced the use of the video format – and indeed, the recent success of video-based conferencing has shown that the virtual format can not only complete with its in-person equivalent but in many ways represent a better option. Most conferences are now conducted online and are being well documented with recordings automatically


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To survive in our fast- paced, constantly changing environment you need more than an “off the shelf” product, you need the right partner. 67 Bricks work in partnership


with some of the world’s most respected publishers and have built our reputation on delivering modern, user-led, information products fit for the 21st century. We give publishers the control, flexibility and agility required to face future challenges and capitalise on new opportunities. We take a consultative


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An end-to-end publishing solution, complemented with human-provided services and third-party integrations, ARPHA Platform is targeted at individual new and historic academic journals, but also small publishers, university presses, learned societies, research institutions and conference organisers. To cater for the needs and wants of its clients, ARPHA offers a flexible and technologically advanced publishing for their outputs: journals, books, conference materials and preprints,


at a fully transparent and affordable cost. With ARPHA, the


partnership begins with the website development to grow into an all-around online environment handling the editorial management, indexation, dissemination and preservation of scholarly content. On top of this, the platform’s


in-house team offers customer support and consultancy in journal development, indexing, marketing and communication. Find more information: https://arphahub.com


available; in short, accessing conference content is now easier than ever. While it seems unlikely that that videos will ever fully replace scientific books or student lectures, it seems highly likely that it will serve as an additional medium for easy and quick knowledge sharing between researchers and private sector professionals. Furthermore, in his article for


Research Information, Straive’s Bisen argued: ‘Customers today prefer to view product images, watch videos, and engage with different forms of interactive content. ‘Long-form text-heavy types


of content – like e-books and whitepapers – have been losing ground, relatively speaking, in recent years.’ Aside from video, the


18 Research Information October/November 2021


with your team to create a solution that meets your specific needs. Our award- winning platforms help you secure a unique market position, and retain control of your content and data assets.


“I am confident that our partnership with 67 Bricks will enable us to drive the change that De Gruyter needs to flourish as an academic publisher in the digital age.” Carsten Buhr, Managing Director, De Gruyter


Find more information: www.67bricks.com


increased use of graphics, audio, podcasts, plain-language summaries – and, of course the widespread adoption of artificial intelligence and natural language processing. There seems to be no doubt that the publishing industry is in the midst of a paradigm shift as regards science communication, with far-sighted organisations already geared up to meet customer needs through the use of new technologies. As Bisen summed up: ‘Making content easily discoverable is vital to create an impact. Embracing digital transformation is key to survival in the current scenario – new and more effective content formats, like infographics and video summaries can help researchers discover more relevant studies.’


@researchinfo | www.researchinformation.info


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