According to market
analysis firm CB Insights, “As COVID-19 spread across the globe, shiſting consumer behavior and virus outbreaks in factories has dealt major blows to the meat supply chain, with the beef industry alone facing an estimated $13.6 billion in losses.” Several U.S. meat processing plants were forced to close their doors. In response, a growing inventory of plant-based alternative
proteins is emerging, offering new products that seek to mimic the experience of eating a juicy hamburger (Beyond Meat and Impossible Foods) or crispy chicken nugget (Simulate). Banza makes high-protein pasta from chickpeas. Retail sales of plant- based meals in the U.S. have grown by 25.5 percent over the past two years, and other manufacturers joining the field are Plantible Foods, Rebellyous Foods, Livekindly and InnovoPro. A recent survey found that 36 percent of consumers intend to increase their consumption of alternative protein sources in the near future. Perlmutter cautions, “Just because they’re plant-based doesn’t
give them full sanction. Tey may contain unfermented soy, which may not be non-GMO or organic, and per an article in the New York Times, their carbon footprint may be a lot higher in production of these products than we have been led to believe. Do a little research on these manufactured foods and go for plant-based options that aren’t processed. Shop the periphery of the grocery store.”
Telemedicine Will Continue Aſter the Pandemic According to management consultants McKinsey and Company, when COVID-19 began, the level of telemedicine increased in America 78-fold, peaking in April 2020. Although it has been declining since then, the use of telemedicine is still at a 38-fold increase compared to pre-pandemic times. “While it has leveled off, we are going to see persisting use of telemedicine in situations that involve basic communication with a patient,” says Perlmutter, citing compelling attributes such as cost savings, convenience and a lower carbon footprint because people don’t have to commute to a doctor’s office.
Wearable Devices and Home Testing Empower Patients Perlmutter also anticipates an amplification of the use of wearable devices and home testing to provide biometric data that informs people about their health status and inspires them to modify lifestyle choices. Te Oura Ring records the time it takes to get to sleep, how many times the wearer awakens during the night and how much time they spend in REM and deep sleep. Tis information enables people to modify day-to-day activities to improve the quality and quantity of sleep. Apple Watch aficionados are increasingly relying on the device’s biofeedback features, including its newest metric,
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“Core concepts like being present in the moment or taking in the other person in an empathetic way are rippling out into so many aspects of life.” –Leslie Davenport
blood oxygenation, while diabetics and non-diabetics alike employ continuous glucose monitoring systems to pinpoint how lifestyle choices like food, exercise
and sleep affect blood sugar levels. “Tat is not only trending now, but will increase quite dramatically as consumers push to learn more about themselves,” Perlmutter predicts. “No longer is this information going to be siloed in the doctor’s office. People are becoming more and more empowered to learn this data about themselves and act on it.”
Learning to Improve Genetic Expression “Our evolving understanding of epigenetics—how we can change our gene expression—is bringing more people on board to the idea that our lifestyle choices matter,” Perlmutter says. “When I went to medical school, we thought our DNA was locked in a glass case and that it would determine everything about us. Nowadays, we know that the expression of more than 70 percent of our DNA that codes for health and longevity is under our control and influenced by our lifestyle choices. Te food we eat, whether or not we slept well last night, the stress in our lives, whether or not we spent time in nature—all of these things, moment-to-moment, change our gene expression. Holy Toledo! We now know that certain lifestyle choices are good for you because they favorably change gene expression. Tey teach it in med school now. It’s a breathtaking reality.”
Harnessing the Power of Low-Level Stress Life hackers and high-performance junkies are looking to leverage something called hormesis, which involves introducing low-level stress to the body for a positive outcome, so that when the body repairs itself from that condition, it doesn’t just repair back to the previous level, but to a new one with an advantage. Tis includes exposing the body to a hot sauna or cold exposure through cryotherapy, as well as intermittent fasting or time-restricted eating. “People are starting to see how good things happen when we engage in things that push us in places that are perhaps a little bit uncomfortable, activating mechanisms that help with metabolic health, immunity, cognitive function and even the growth of new brain cells,” Perlmutter explains.
Mental Health Destigmatized When U.S. gymnast Simone Biles dropped out of the 2021 Summer Olympic Games citing mental health challenges, she created an opening for other people to speak up. If a world champion could reveal her vulnerability on the global stage when the stakes were so high, certainly so could they. Her compelling story is emblematic of an emerging trend: Mental health is gradually becoming destigmatized. “It’s becoming acceptable to talk about our feelings and ask
for help, and this trend is shattering unhealthy cultural myths, like the erroneous assumption that if we talk about our emotions
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