“We’re looking to partner up with just a handful


of clients over the next few years to build a long- term relationship that will see us managing their venue for them, bringing our experience to their business to help them develop. We aren’t looking to work with those who are looking for short-term profi t; we have our own set of values and want to work with people who are aligned with those values for the long term but to be clear, we are also highly commercial in our approach. “We’ve done lots of listening, generally, about


what our clients want and we’ve gone ahead and created something that will make those things happen.” Venue Management would provide an ideal


option for an owner looking to step back from a business, or one who wants to bring in an ex- perienced operator in meetings and events to help them achieve their objectives. Maybe the business has a new owner or needs a change of direction or a refocus. A management contract with Wyboston Lakes


means the owner can hand over all responsibil- ity and enjoy the level of input they want, and the rewards that follow. The relationship will cover all aspects of the day-to-day running of the property and include monthly reviews, budget and business planning, financial, HR, sales, marketing and PR strategies, as well as repairs and maintenance and management of IT systems. Each venue management


contract re-


flects the Wyboston Lakes values of doing the right thing even when no one is looking , supporting, respecting and trusting one another,


ALL THINGS BUSINESS 45


Opposite page The Woodlands Event Centre –


Above Wyboston Lakes Resort from the air –


Below


The Knowledge Centre


treating every penny as though it’s your own and being bold but not reckless. Steve added: “We’re very excited about these two new ventures.


They have been some time in the planning, and roll-out was ex- pected last year but we didn’t feel that was the right time, given the pandemic and uncertainty in the hospitality sector generally, but now we are ready to move forward. “And we must continue to evolve and develop, we can’t stand still.


We took the decision to concentrate on a sector we know through and through and to expand our offering in this area. We’ve got an outstanding team here and we think we are doing something that is not only right for the business but something that gives our team a positive future and a reason to keep working hard and be part of a business that keeps evolving, which in turn will provide opportu- nities for those that want to grow.”


Find out more about Wyboston Lakes by emailing sales@wybostonlakes.co.uk or visit www.wybostonlakes.co.uk


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