Case Study
John Harrison of Amaya, Jodie Aldred, Brendan Mangan of Kornit, Julian Wright of Amaya, Alex Cunliffe and Amy Dunn
Growing on-demand T
company has secured one of the first Avalanche Hexa HD6 machines produced by Kornit. Both machines were supplied by Amaya Sales UK. The Storm Hexa was Amayaʼs first sale made after it took on the Kornit agency in May last year and the sale of the Avalanche Hexa HD6 marks another milestone for the company. Installed in February this year, the Avalanche Hexa HD6 has the same six colour channels (CMYK plus red and green) as the Storm Hexa but on average can print almost twice as fast. According to Alex Cunliffe, managing director of Inkthreadable,
the Avalanche Hexa HD6 has brought massive change to the company. He says: “We invested in the Kornit Storm Hexa to keep up with high demand for our services, but the demand kept on growing. The Avalanche Hexa HD6ʼs production capacity has given us even more room to grow in our market. Weʼve since retired our complement of 10 Texjet printers.
“The combined production capacity of our two Kornit machines means we can keep offering high quality on-demand printing at low costs amid supplier price increases.”
Quick and painless
Alex explains that despite its size, the installation process was quick and painless. Kornit engineers and application specialists were on site and available throughout the whole process. Once installed they trained Inkthreadable staff on how to work the machine, and then remained on-site for a while to make sure everything ran smoothly.
Alex adds: “Amaya has provided us with outstanding support every step of the way. We're very grateful to have a supplier that works with us to help us grow.”
Kornit machines use eco-friendly inks, something integral to | 30 | April 2018 Mist keeping the Avalanche Hexa HD6 humid
www.printwearandpromotion.co.uk
his installation follows close on the heels of Blackburn-based Inkthreadableʼs purchase of a Kornit Storm Hexa in August last year. Now the
News of the launch of Kornit’s new HD printing technology landed in January and now on-demand print specialist Inkthreadable has installed the first Avalanche Hexa HD6 in Europe.
the ethos at Inkthreadable. Following on from the bespoke order management software developed last year, the print-on-demand company has implemented social responsibility initiatives. First came a new policy to donate clothing that had failed quality checks to a homeless charity based in the North West of England, followed by a push to swap out all packaging to eco-friendly alternatives.
Alex says: “Donating failed clothing to the homeless is something weʼve wanted to do for a while, but itʼs difficult to reconcile something like that when weʼre donating our customerʼs designs, not our own. In the end we took the plunge, told our customers what we were doing and hoped they would be on board. And they were!” Amy Dunn, Inkthreadableʼs co-founder, adds: “Eco-friendly packaging is a no-brainer. The printing industry contributes profusely to global pollution and we want to minimise our
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
