Industry News
James & Nicholson launches augmented reality app for partners
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ames & Nicholson has launched a new augmented reality app called JN Augment, where all the favourite products of the last few years are brought to life.
Through the app product images are even more tangible and special experiences are created.
Tobias Seidel, head of marketing of James & Nicholson and myrtle beach, said: "With the app we will go a step further towards digitalisation and branding experiences. We would like to make our brands even more fashionable and perceptible for our customers."
Best-selling classics and other highly appreciated favourites are given a new look by the augmented reality app. Users can download the app in the Apple App Store or in Google Play free of charge on their smartphone or table. The app on the digital device can be immediately started and the individual product pages of the catalogue can be scanned. Thus, users experience an unprecedented degree of interaction and are automatically referred to the online shop and product details.
Download JN Augment for an enhanced user experience
Alzheimer’s Society and Epson partner to raise funds for people with dementia
pson has partnered with the Alzheimer’s Society to raise funds to help over 850,000 people currently living with dementia in the UK. The company has launched a cashback scheme (ending January 31), allowing customers to donate up to £50 to Alzheimer’s Society through sales of selected cartridge-free EcoTank printers. The cashback scheme is expected to raise tens of thousands of pounds for Alzheimer’s Society.
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Print can be a valuable tool for this living with dementia
Epson will also be equipping some of the charity’s more remote Dementia Advisers with cost-effective, low-energy
consumption print and scan equipment to help maximise their productivity out in the field while supporting people with dementia.
The partnership between Epson and Alzheimer’s Society began in mutual recognition that print can be a valuable support tool to allow people with dementia to live better for longer at home. Frontline staff at Alzheimer’s Society have been invited by Epson to give their opinion about how printed information and photographs can help people with dementia continue to live a more independent lifestyle.
Levi Strauss and Hohenstein collaborate to bring safer chemicals to the garment industry
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evi Strauss and Hohenstein today have collaborated to utilise the Eco Passport by Oeko-Tex certification system in the LS&Co. supply chain.
This will amplify the capabilities of the Screened Chemistry program developed by LS&Co., helping establish a clearer pathway toward safer chemistry in the garment industry by providing enhanced levels of testing, verification and transparency for chemical safety.
LS&Co. and Hohenstein both approach chemicals management from the perspective that safer inputs lead to safer outputs. Screened Chemistry, originated by LS&Co. as an open source programme others can adopt, scrutinises chemical formulations to prevent potentially hazardous compounds from entering the garment supply chain and identify safer alternatives. By screening emerging chemistries that are not yet covered by Manufacturing Restricted Substances Lists (MRSLs), LS&Co. has created a more holistic approach to ensuring safe and responsible chemicals management.
Eco Passport by Oeko-Tex is an independent certification system for chemicals in the apparel, textile and leather industries. During a multi-stage process, Eco Passport analyses
www.printwearandpromotion.co.uk
whether each individual ingredient in a chemical product meets international statutory requirements and is not harmful to human health. On-site inspections can validate claims that suppliers are using safer and better chemistry, manufactured according to industry best practices.
The combined use of Screened Chemistry and Eco Passport complements the recognised standards agreed upon by the Zero Discharge of Hazardous Chemicals (ZDHC) Roadmap to Zero initiative, an industry collaboration designed to drive the adoption of safer chemistry across the apparel supply chain. Through its testing and on-site verification, Eco Passport will enable chemical suppliers to achieve higher levels of conformance with ZDHC. Eco Passport’s certification results are published in the Oeko-Tex Buying Guide, providing a credible third-party assessment of chemical supplier performance. This partnership will enable LS&Co. to advance and better implement its existing chemicals management program and create a template that others in and beyond apparel can follow. The result is a programme that goes beyond a risk management approach and provides a roadmap for companies to eliminate and prevent the introduction of chemical hazards in the supply chain.
January 2020 |9 |
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