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d iur ng the six week that it was open.With the site’s prominence as a tourist magnet growing, the park opened its own motorway exit in spring 2002, after decades of wrestling with the issue.


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In 2002MackMedia was founded as part of theMack International Group. The team is led by Roland’s sonMichael, who has been working since 2002 to lead the Group into a new, digital future. “With this company, my son Michael aimed to create new entertainment experiences and make our presence even stronger outside of the park.”Michael has certainly succeeded in this aim, with its 360 degree entertainment offering making Europa-Park tangible anywhere, anytime.


In addition,MackMedia also operates outside the Europa-Park as a standalone media company and offers a wide range of specially created brand worlds as well as self-produced formats such as animation and image films, tv shows, VR animations, online series, PC games, mobile gam es and Apps .


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With visitor numbers increasing each season, it was only a matter of time before a third 4* themed hotel was built. The 4* superior hotel ‘Colosseo’, which opened in 2004, is the largest individual hotel in southern Baden, boasting 1,450 beds. Open all year round, it managed to chalk up a dream occupancy rate of 95 per cent in the first year. This was followed by the 4* themed hotel, ‘Santa Isabel’, built in the style of a Portuguese monastery, in 2007 .


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In 2009 Europa-Park expanded by 15 hectares The new Iceland themed section, with the gigantic blue fireMegacoaster powered by GAZPROM, covered an area of two hectares. Iceland was later expanded further, to feature Europe’s highest loop on a catapult coaster. And in 2012 this area of the park was expanded once again, this time by five hectares, to include the fifth themed hotel, ‘Bell Rock’ and the spec tacular wooden roller-coasterWODAN – Timburcoaster.


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Together with ‘El Andaluz’ ‘C till Alcazar’, ‘Colosseo’ and ‘Santa Isabel’, ‘Bell Rock’ became part of the biggest hotel resort in Germany, adding a further 1,000 beds to the wide range of accommodation available. “Thanks to the increased hotel capacity, the number of two-day visitors began to rise continually and the zone of influence began to expand,” says Roland.


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Corporate business also grew with the increased range of event and meeting rooms on offer. Founded in 1998, more than 1,300 events a year are now handled by Confertainment. Alongside this, Europa-Park began to gain significance as a media location: today it is a popular set for national and international film and TV productions. Around 200 TV shows are rec-orded at the park each year.


Another highlight, says Roland was the fine dining restaurant Ammolite – The Lighthouse Restaurant’ integrated into the 4* superior hotel ‘Bell Rock’ being awarded twoMichelin stars in 2014 – only two years after its opening. In November 2018, chef de cuisine Peter Hagen-Wiest and his team managed to secure this distinction once again. The influential gastronomy guide Gault&Millau once again awarded 17 out of 20 possible points to the fine dining restaurant this To date, we are the only theme park worldwide with a 2*Michelin restaurant,” says Roland proudly; and rightly so.


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Since the 2014 season Europa-Park has also been spiriting its visitors away into a mini-world of superlatives: at the family attraction ARTHUR – in theMinimoys Kingdom, nature becomes a great adventure. The gigantic realisation of the lovingly detailed scenery from star director Luc Besson’s successful film trilogy ‘A‘Arthur and th e Invisibles’ meanwhile shows off the secret world of the small characters. “With the opening of the new Ireland – Children’sWorld themed area, the 2016 season was all about family, says Roland. “Here, guests young and old can discover the most beautiful side of the Emerald Isle through a lovingly detailed presentati on of the strong Irish tradition. ”


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