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NEWS


OMG's Dan Clays appointed new Chair of advertising industry education programme Media Smart


UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, Chief Executive of Omnicom Media Group in the UK, as its new Chair. He takes over from Mark Lund, CEO McCann Worldgroup Media, following six years at the helm since the relaunch of the initiative. Dan takes on the role of Media Smart Chair at an exciting time for the programme, when its core aim of ensuring young people in the UK can confidently navigate and interpret the media and advertising they consume has never been more vital. Since 2002, with support from its members, Media Smart has created free media and digital literacy resources for teachers, parents and youth organisations working with 7-16-year olds. Over the past five years, its resources have been downloaded across the UK over 68,000 times, directly reaching over half a million young people. This success has continued with resource downloads for the second half of 2019 up by 27% on previous periods. Past education resources from Media Smart have focused on social media,


digital advertising, influencer marketing and body image. Most recently, at the start of the COVID-19 outbreak, Media Smart launched a new resource to encourage young people to lead healthier lifestyles setting them the challenge of creating an advert to promote eating more vegetables to their


peers. This resource is part of the wider Eat Them To Defeat campaign, which launched in January 2019 and has since seen over 650,000 children eating more vegetables, and 18 million more units of vegetables sold. To date, there have been 63,000 views of the resource page on the Media Smart website, its Facebook campaign has reached 454,000 users and the resource has been download 270 times, with this figure increasing steadily each week. Media Smart’s emphasis on online resources has meant that it has been


able to navigate the new world of remote teaching quickly and effectively during COVID-19, and has been well placed to support parents, teachers and pupils to keep learning. In April for example, visits to the Media Smart website more than doubled compared to the same time last year – from 10,000 to 26,000 – demonstrating the appetite for the programme’s free teaching materials.


uhttps://mediasmart.uk.com/ College supporting learners with SEND during lockdown


Northumberland College is helping students with SEND continue their studies at home by offering tailored support and interactive activities during lockdown. Knowing that many of their students would be


vulnerable following the governments’ decision to suspend face to face learning, the college’s Inspire team responded quickly to introduce a clear link to life at college, teachers and support staff. There are 10 students on the college’s Inspire


programme with a wide range of needs, with eight learners and their families confidently using IT and actively engaging through online tools such as Microsoft Teams. The remaining learners are using physical packs, with all students being supported by telephone and email. Tutorial Mentor Kim Brown, who is in regular contact with parents,


carers and students to check on their emotional well-being and offering encouragement, said: “My role has evolved quickly over the past few weeks and I am supporting both students’ educational development and helping them to adjust to their new day to day lives during this difficult time. “One of the greatest barriers students can face is a feeling of isolation


from the outside world and this is where our roles become even more important.” Teaching staff are also encouraging students, parents


and carers to meet up in weekly virtual chat rooms using video conferencing software where they take part in quizzes and games, while also sharing concerns, social interests and discuss their class work. Kevin Johnston, who is leading on student education


and engagement, added: “All students should be supported whilst at home, so they continue to achieve their potential as well as with their feelings and emotional well-being during the current situation. “We have some of the best technology available to keep in touch with our


students and support their work and social needs. We have been focusing our learning on key skills development so having the ability to chat via video conferencing helps get my teaching over to the students as effectively as possible so they can practice and develop their skills. “Our students and staff also enjoy taking part in the chat rooms; they


are a fantastic way to engage everyone, help them feel less isolated, have a laugh and a welcome distraction during this difficult time.” uwww.northumberland.ac.uk


Students keen to get back to university campuses to study and socialise, survey finds


Unite Students, the UK’s largest provider of student accommodation, has found that almost nine in 10 students (89%) are keen to return to university campuses as soon as it is safe to do so, but remain concerned about the impact of COVID-19 on their studies and social lives - and their parents agree. New research confirms that university is about more than just studying and that getting back on campus is key to that: 79% of students say that living away from home and being on campus is as important a part of the university experience as lectures and tutorials. However, students are, of course, concerned about the impact of COVID-


19. More than nine in ten (91%) are worried about the disruption to their university course and studies – this is their biggest concern – followed by concerns about the disruption to the social side of the university experience (79%) as well as the longer-term impact on employment opportunities (76%). The importance of the whole university experience is also reflected in the


lack of popularity for remote learning: since the outbreak of COVID-19, 94% of current students have been asked to do remote learning but for most this is not a viable long-term option. Only 14% prefer this way of studying compared to traditional methods – with 45% saying they like it a lot less. Commenting on the survey results, Richard Smith, Chief Executive of Unite


8 www.education-today.co.uk


Students, said: “A university education has the power to positively transform lives. The results of this survey confirm that the social skills and independence that university provides are hugely valued by students. This remains true as we all continue to respond to the pandemic with the survey providing valuable feedback on the support needed. “At Unite we are committed to providing students with the safe and


secure environment that they want. Safety and security were our focus before the pandemic and will continue to be the focus moving forward. As the only student accommodation provider to hold the highest 5* safety rating from the British Safety Council, we are aware of our responsibilities to do the right thing. In response to the pandemic we have reviewed our ways of operating across our entire business, investigating and implementing new ways of operating. This focus will support the students that choose to live with us enabling them to enjoy and get the most out of their university experience, something both students and parents have told us they want.”


uhttps://www.unitestudents.com June 2020


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